Grace and Favour

We consider the Mercedes X-Class. No, not that one…

Mercedes CLA Progressive Line. Image: Mercedes-Benz

Much metaphorical ink has spilled forth on the pages of Driven to Write since its 2014 debut, a sizeable proportion of which has been flung in the direction of Sindelfingen’s current styling leadership. Not without justification either, for little of Mercedes-Benz’s stylistic output has risen above the level of banality for longer than we’d care to acknowledge.

Not everyone has been gripped with paroxysms of delirious pleasure over the broadly welcome shift in Mercedes’ Sensual Purity-themed styling away from the more striking forms and graphic elements of yore, with what some might discern as calmness equally being viewed as a lack of definition. Perhaps the most convincing case for that point of view lies with the current era A-Class. The W177 has been with us a number of years now, carving for itself a position in the European C-sector sales charts that might have given VW more to Continue reading “Grace and Favour”

Mercedes Rework Their Naming System… Again

Naming systems can be confusing. Mercedes Benz is having another bash at designating their bewildering array of vehicles. And other news. 

2002 Mercedes Vaneo
2002 Mercedes Vaneo: brand extension at its extendiest.

As we speak Cadillac is bringing in a 3-letter system; Lincoln is forgetting its long standing convention of Mk-cars. Who knows what a MKZ might be? And is a Mercedes GLA a G-class or an A-class? In philosophy classification has been a problem since Plato, or perhaps before. The difficulty lies in reducing the messy fuzziness of the universe to a few categories. A system needs to be simpler than reality. Continue reading “Mercedes Rework Their Naming System… Again”