Unflinching Loyalty

Personal affection for an automotive brand is one of the more peculiar aspects of modern-day culture.  

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Dedication, photo (c) YouTube

Worshipping symbols aimed at identifying one’s affiliation to a particular tribe/race/religion/club are as old as humans’ capacity to create objects. It therefore isn’t a surprise at all that an automotive brand would be appropriated and exploited as a means of signifying status, even beyond the company’s own marketing efforts. What is surprising though is the levels of passion and dedication (or, depending on one’s viewpoint, parochialism and fury) this can elicit.

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