Mid-Decade Midliners

BMW’s E60 5-Series was a landmark design. Thirteen years on, it still is – something that could never be said about its main domestic rival. 

Image:BMWdrives.com
The W124 of its era. Image: BMWdrives.com

How long does it take for a car design to visually mature? I would suggest a good decade for the shape to either embed itself or to become hopelessly dated. Good design doesn’t really date that quickly – a notion I was reminded of the other day as I happened upon two mid-noughties contemporaries parked nose to tail in suburban Pinner and was struck by the modernity of one and the really quite homely appearance of the other. One was a Mercedes W211 E-Class and the other an E60 BMW 5-Series. I think you can guess which was which. Continue reading “Mid-Decade Midliners”

Mercedes Rework Their Naming System… Again

Naming systems can be confusing. Mercedes Benz is having another bash at designating their bewildering array of vehicles. And other news. 

2002 Mercedes Vaneo
2002 Mercedes Vaneo: brand extension at its extendiest.

As we speak Cadillac is bringing in a 3-letter system; Lincoln is forgetting its long standing convention of Mk-cars. Who knows what a MKZ might be? And is a Mercedes GLA a G-class or an A-class? In philosophy classification has been a problem since Plato, or perhaps before. The difficulty lies in reducing the messy fuzziness of the universe to a few categories. A system needs to be simpler than reality. Continue reading “Mercedes Rework Their Naming System… Again”