Personal affection for an automotive brand is one of the more peculiar aspects of modern-day culture.
Worshipping symbols aimed at identifying one’s affiliation to a particular tribe/race/religion/club are as old as humans’ capacity to create objects. It therefore isn’t a surprise at all that an automotive brand would be appropriated and exploited as a means of signifying status, even beyond the company’s own marketing efforts. What is surprising though is the levels of passion and dedication (or, depending on one’s viewpoint, parochialism and fury) this can elicit.
“Electric now has a Mercedes.” Yes, but have you seen it?
“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.
A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”
We return to a fine retrospective of an automotive monument.
We have over the years at Driven to Write, presented long-form essays and articles in serialised form, partly in deference to our more time-poor readers, and from our own perspective, to help even out the schedule. However, we concluded that it might be pleasant to have the opportunity to revisit these pieces in the format to which they were intended – in full and unexpurgated form.
Clandestinely, a minor piece of both automotive and architecture history has been destroyed. And not in Italy either.
Austrian-American car importer, Max Hoffman, is best known for his crucial role in establishing European (mostly West German) car makers in the US market after the Second World War. What is less well known is the fact that Hoffman, was a bonafide connoisseur of architecture.
As such, Hoffman was particularly fond of the seminal work of Frank Lloyd Wright. For this reason, Hoffman commissioned the architect to Continue reading “Wright or Wrong”
Last week’s Beijing takeaway has led to an unpleasant case of indigestion, courtesy of our friends at Baden-Wüttermberg.
“We have a social responsibility. Somebody has to stop this nonsense.” These were the words of BMW’s Hans-Peter Weisbarth, spoken in 1989 in the context of the horsepower race that was consuming the German car industry at the time. One I might add, which shows no sign of abatement some thirty years later.
In an exclusive preview ahead of its unveiling at the 2021 Geneva show, Driven To Write can reveal the significantly refreshed Mercedes A-class.
The current Mercedes A-class, internally dubbed W177, receives an extensive mid-life facelift, to be officially presented at the 91th Geneva International Motor Show. Ahead of the world premiere, Driven To Write can provide exclusive insight into the most significant overhaul the A-class model has ever received.
“It’s time to be bold. It’s time for creases”
Daimler AG’s Chief Creative Officer, Gorden Wagener proclaims that the refreshed A-class is more than the regular nip-&-tuck-job. “The A-class is one of our icons. It is the most premium car in its class, and this new design shows that more than ever.”
It it takes a lot to get one of the most revered models in automotive history to the brink of extinction. Yet this generation of Mercedes SL’s got what it takes.
Despite having possessed neither eponymous quality in ages, the Mercedes Sportlich-Leicht has been a car for the ages, and, on certain occasions, even age-defining.
The original 300SL was one of the first motor cars ever to be described as a ‘classic’ and remains exactly that. Its Pagoda (W113) progenitor still ranks among the most elegant vehicles of all time and established the concept of the European open top boulevardier. The indefatigable R107 SL acted as proof of life of the sophisticated European convertible from 1971 to 1989 and became a fashion statement almost a decade after its launch. Continue reading “AUTOpsy: Mercedes-Benz SL (R231)”
An oddball concept car by an almost forgotten French coachbuilder retrospectively turns out to be an almost eerily prescient source of inspiration.
Daimler AG Chief Creative Officer and creator of hot & cool Sensual Purity®, Gorden Wagener, once stated that he doesn’t worship any other car designer, preferring to Continue reading “Sensuelle Pureté”
Overshadowed by its more lionised ‘gullwing’ predecessor, the 1957 Mercedes-Benz 300 SL roadster was in many ways the superior car. DTW recalls a time when Daimler-Benz was a superior motor company.
Mercedes-Benz: A name that at one time symbolised a continuum stretching back to the dawn of motoring and an ethos that embodied the sternest, most rigourous engineering ideals with a relentless Swabian logic. By 1957, the Mercedes-Benz 300SL was the most modern, most eloquent exponent of these principles and perhaps the most technically accomplished car in production – this side of a Citroën’s homegrown goddess anyway. Continue reading “Celestial Being”
The classiest, most charming Mercedes-Benz S-class derivative in ages does not wear a three-pointed star. How poignant.
This is not a Mercedes-Benz S-class convertible sporting some new DetoxAmbience® specification, but the Carlsson Diospyros. Hiding behind that clumsy moniker – and the presumption that car customising inevitably leads to Mansory-like levels of gaucheness – is the most assured and tasteful version of the current S-class released so far. Continue reading “IAA: Lone Star”
Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?
The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”
Mercedes-Benz’s recent Aesthetics A concept appears to signal a new dimension in Sensual Purity®. Is this the end of the Line? We hold our noses and investigate.
For some time now we’ve been pretty unequivocal as regards our impressions of Mercedes-Benz’s latter-day form language. Because, at the risk of labouring the point, it’s been pretty dismal. But for those of us who bewail the three pointed star’s descent from its automotive Mount Olympus, is salvation at hand? Continue reading “Aesthetics A – Visibly Reduces the Appearance of Lines”
Far from being the worst offspring of the late Sacco/Peter Pfeiffer era at Mercedes-Benz, the CL-coupé (C215) still exhibits a very poignant reminder of what went wrong at Untertürkheim during this particular period of time.Its proportions are actually very pleasing indeed (unlike those of its immediate predecessor), yet the CL is utterly let down by its detailing. Continue reading “Mind the Gap!”
“A wholly new motoring experience” said Mercedes in 2006, but the R-Class not only fell between two stools, it also fell well short of expectations.
Product planning is an unholy art, akin to sticking a wetted finger in the air to see which way the wind is blowing – scientific it ‘aint. Showing a marked similarity in conceptual terms to Giugiaro’s Maserati Kubang proposal of 2003, Mercedes-Benz showed their Vision GST (Grand Sports Tourer) concept in 2004, a window into the Swabians’ plans to straddle SUV, MPV and estate sectors; a concept habitually known as niche-bending. A year later they displayed the car in pre-production clothes as Vision R – the production car, dubbed W251 and marketed as R-Class debuting exactly a decade ago. Continue reading “Starship Benz – 2006 Mercedes R-Class”
…I’ll talk about it anyway. Mercedes is still concerned their image is too staid. They want more women buyers. Can’t women be staid and boring too?
Automotive News had a recent article about Mercedes being more interested in the female buyer and the writer says this: “Mercedes has to make up ground, particularly in Germany, where years of conservative design and a stuffy image as the preferred brand for rich, older men has turned female customers away”. The litany about Mercedes being “stuffy” and “conservative” has been running for as long as I have been a grown adult. Continue reading “It’s Not Quite News, but…”
“Where all think alike there is little danger of innovation” – Edward Abbey.
17 years. You would think that was long enough to convince my girlfriend that a W126 is the ideal family car. It seems not. I’ve always loved the cars MB produced during Sacco’s time (I like to think he had called in sick the day they designed the W210) but his first S-Class (especially the coupe) is top of the heap for me. For some reason his theory of Vertical and Horizontal Affinity has always had a strong resonance. Continue reading “Cookie Cutter”
The missing link, or just missing a link. We consider the much maligned swing axle.
The swing axle is the first stop when considering how to make the movement of two rear wheels, previously attached to a solid axle, independent of each other. Simply pivot the shafts either side of the differential and have the two wheels bounce up and down, describing an arc around their respective pivot points. It’s a basic system with many shortcomings but, bearing in mind it dates back to the early days of the motor car, when it was patented by Edmund Rumpler in 1903, that is understandable. Continue reading “Theme : Suspension – Swinging On A Star”
We return to our countdown of the all-time best cars ever. We’re now in the Top Ten so we’ll slow the pace and increase the tension! In at number nine, a car everyone rented, drove, saw, bought or sold in the 80s…
Throughout the 70s more and more Americans noticed the allure of European cars like the sharply-styled BMW 5-series and peerless Mercedes W-123 series. GM fought back with the Chevrolet Celebrity. And it worked. Using the flexible architecture of the renowned GM A-body (made in this case by Fisher Bodies), the Celebrity provided a compact but spacious vehicle which turned heads and won customers. The Celebrity was an important car for Chevrolet as it had to at least draw more customers than the outgoing Malibu. It is important to Continue reading “Driven to Write’s Best Cars Ever Top 50: Number 9”
We really went at this topic with gusto. Did we learn anything?
Editor Simon introduced the topic and noted that panel gaps or shutlines at their best become a positive part of the design and not are merely an interruption. And we spent the best part of the month demonstrating all the ways to get it wrong. Sean noted the problem of getting the wheel arch and door shutlines to relate properly. Should they follow the arch or should they form their own discrete shape on the side of the car as on the Renault Laguna or Passat? The case is not proven. I went over some old ground from another angle, looking at how the shutline between the bumper and the body has gained more and Continue reading “Theme: Shutlines – A Review”
Some collected, if slightly disconnected thoughts on this month’s theme gives us an opportunity for a little gratuitous Mercedes-bashing.
So much is known and quantified, be it politics, cuisine, architecture or indeed recognising a decent pasodoble when we see one. It’s all out there to be discovered, downloaded and co-opted into our lives and dinner party conversations: we’re all experts now. Continue reading “Theme: Shutlines – Mind The Gap”
Is the four-door coupé already out of road, or is it just crossing over?
Automotive niches interest me because they represent the closest thing manufacturers come to risk taking. Take the four-door coupé segment for example. I’ve puzzled over this sector’s viability ever since Mercedes-Benz introduced the CLS-Class a decade ago. After all, it hasn’t necessarily set the automotive world alight, has it? Apart from Mercedes, who have we got? Audi has the A7, BMW the 6-Series Gran coupé, Porsche offers the Panamera and VW the CC. That’s pretty much your lot. Common strand? Yes, they all hail from German manufacturers, which does add up to a somewhat one-dimensional bandwagon. Continue reading “Crossroads for the Four Door Coupé”
Thunderbolt or damp squib – lifting the lid on Stuttgart-Untertürkheim’s ‘Jag-fighter.
“The CLS is a thrilling symbiosis between the elegant design of a coupé and the functionality of a four-door luxury saloon – and the result is a unique, pioneering vehicle concept that is tailored to suit the tastes of automotive connoisseurs.” It’s clear Mercedes’ breathless copywriters really reined themselves in on the hyperbole stakes.Continue reading “Coupé de Foudre – Mercedes CLS”
One of these cars flashed past me today, prompting this small item. Now that I come to think of it, there was one parked on my road a few years back. It was the Chrysler Crossfire (2003-2007).
We all have small car moments, don’t we? For reasons unclear, our synapses fizz and fuse a little harder when we see a car and forever more the image, time, feeling and moment are irremovably etched on our memories. It’s a wholly random process, note. Some of my car moments involve worthless heaps of mediocrity.
I started this a bit of a joke. Having looked at a very great many of Pininfarina’s cars, I had to work hard to find this selection of duds.
Actually, I was reminded of a lot of very good concept cars which look great today and should have been made. Also, while the 1971 Pininfarina Ro80 concept has an odd decorative feature on the side, I am convinced this car served as eventual inspiration for a decade of Cadillacs and other GM cars in the 80s. Continue reading “Pininfarina – An Appreciation”
A copy of Car, Nov. 1975 turned up on my floormat last week. I ordered it so as to read a Giant Test involving the Peugeot 604, the Jaguar XJ 3.4 and the BMW 528. The Peugeot and Jaguar trounced the 528 which lost points for its shabby handling, confined interior and wind-noise. Car concluded that in several areas including ride, roominess and comfort, the Peugeot had bested the Jaguar. Continue reading “The Peugeot 604 is 40 This Year, Part II”
Iggy Pop’s song The Passenger springs to mind now that Simon has launched another theme of the month.
In the great tradition of advertisers misunderstanding lyrics, Toyota chose Iggy Pop’s 1977 song to sell the 1997 Avensis, a car so incredibly uninteresting** that even I won’t be caught trying to discover its appeal. The external appearance is as close as you can get to a characterless vehicle while still being convincingly realistic. The theme Toyota were trying to get us to understand was that by being so incredibly relaxing, driving an Avensis was like being a passenger. Continue reading “Theme: Passengers – The Passenger by Iggy Pop”
Recently I noticed a nice looking Audi saloon outside a super-market near where I live. That A4 looks pleasing, I thought. Except it was no A4 at all but the A3 saloon, on sale since early last year. In what way does the A3 differ from its bigger sibling? The A3 saloon’s price list begins at £23,295 and for that you get a neatly styled boot holding 425 litres of air along with a rather handsome exterior.
Not all aerodynamic cars have to draw on the same set of forms. The 2010 Kia Ray (or PHEW Ray) manages to look slippery without resembling a blend of Tatra and Citroen shapes.
The most distinctive element is the Kamm tail, a feature Alfa Romeo and Zagato used in the 60s. The very sharp rim that defines the cut-off tail is there to improve the airflow break-away. A rounded edge would cause more turbulence (that’s why the tail of the first Audi TT has a small lip attached on the bootlid). Continue reading “Theme: Aerodynamics – 2010 Kia Ray”
Aerodynamics lead car design to repeat certain solutions.
The Czechs were applying most of the tropes on their wonderful Tatras. Here we have the 1955 603 (and a nice nostalgic racing photo below, just for fun). Compare the Czech car with the 2005 Mercedes Bionic and you see some of the same features. The general view of Tatras was that the handling was not their strong point. Violent lift-off oversteer is the chief hazard. Racing one of these must have been like playing Russian roulette with a cross-bow. Continue reading “Some Aerodynamism”
Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.
The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”
Sunday is a day of reflection. DTW would like to offer this image as the subject for today’s consideration.
The two cars are 1983 Mercedes W123’s: a 230 CE and a 280 CE. Both are the same colour whose proper name I don’t know. These park on my street and are owned by two people who don’t know each other. What a strange coincidence. Continue reading “A Photo for Sunday”
Audi has previewed its new styling direction. It looks a lot like the old styling direction.
Based on the cumulative reaction to Audi’s new design direction embodied by the recent Prologue concept, Marc Lichte and his designers may have considerably more work to do if Audi is not to Continue reading “Drawing Restraint”
The 43rd Most Influential Briton in the Car Industry 2004 was Steve Mattin.
Formerly the senior design manager at Mercedes Benz until 2004, he moved to Volvo when it was under Ford’s management. I happen not to care a great deal for the Mercedes cars designed while Mattin was in Sindelfingen. And it surprises me very little that while at Volvo Mattin oversaw the creation of the Volvo S60, V60, and XC60 concept cars.
We started with the premise that advertising was a means to create dissatisfaction.
Car advertising, for the most part, has lived up entirely to this. The exceptions such as those described by Sam, Eoin and myself, have not created dissatisfaction but other negative feelings unsuited to selling cars. The French advertising for the R14 was actually very honourable in that it seemed only to want to tell customers that the car was pretty well packaged. We must ask ourselves if it’s right that advertising that actually does what it is nominally supposed to do deserves such criticism. Continue reading “Theme: Advertising – Conclusion”
When Sir John Hegarty; doyen of UK advertising (and co-founder of renowned ad-agency, Bartle Bogle Hegarty) took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat woolly.
Driven To Write descends into facelift hell. Pray for us.
Today’s foray into facelift hades stems from recent past. The original 2003 R230 SL series was a good 65% less attractive than its far more accomplished (R129) forebear. Nevertheless, amongst the less than stellar offerings emerging from Sindelfingen under design chief, Professor Peter Pfeiffer during the post-Sacco era, the R230 in its original form was at least relatively cohesive. Continue reading “Theme : Facelifts – New Adventures in Rhinoplasty”