A highly selective, subjective (and lengthy) IAA-themed grab for the week ending 12/09/2021.
The first indoor European motorshow since the onset of SARS CoV-2 is not something to be taken lightly, but neither is it of direct consequence to those of us who routinely fail to attend them. It’s not that I was ever particularly averse – in fact I rather enjoy perusing the putative, spectating over the speculative and free-associating over the fantastical, but the events themselves always seemed to have fallen at an inconvenient time. For the past 18 months or so this has been largely academic, but once again my coverage of a major motor event must by necessity be of a remote nature.
“Lasting beauty that moves”: It’s a little bit clunky, would you not agree? But given Mercedes’ previous track record in the much-abused arena of tag-lineage, I have read worse. This week, at the Frankfurt motor show, the World’s oldest carmaker debuted a styling prototype for what is likely to be the most advanced electric vehicle to be made by an established manufacturer, and given that this is DTW, you might expect me to give it and its creators a bit of a drubbing.
Taking a turn through the eerily empty halls of the 2018 Mondial de l’Auto with Auto Didakt’s Christopher Butt.
It had been this author’s intention to attend this year’s Paris motor show, but a variety of factors conspired to prevent this. It was however of little consequence, because as the weeks counted down, it became increasingly clear that given the sheer number of non-attendees at manufacturer level, one wouldn’t Continue reading “Paris Bites”
“Electric now has a Mercedes.” Yes, but have you seen it?
“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.
A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”