Taking a turn through the eerily empty halls of the 2018 Mondial de l’Auto with Auto Didakt’s Christopher Butt.
It had been this author’s intention to attend this year’s Paris motor show, but a variety of factors conspired to prevent this. It was however of little consequence, because as the weeks counted down, it became increasingly clear that given the sheer number of non-attendees at manufacturer level, one wouldn’t Continue reading “Paris Bites”
“Electric now has a Mercedes.” Yes, but have you seen it?
“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.
A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”