Paris Bites

Taking a turn through the eerily empty halls of the 2018 Mondial de l’Auto with Auto Didakt’s Christopher Butt.

All Images (c) Auto-Didakt

It had been this author’s intention to attend this year’s Paris motor show, but a variety of factors conspired to prevent this. It was however of little consequence, because as the weeks counted down, it became increasingly clear that given the sheer number of non-attendees at manufacturer level, one wouldn’t Continue reading “Paris Bites”

Flicking the Switch

“Electric now has a Mercedes.” Yes, but have you seen it?

(C) Media-Daimler

“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.

A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”