Dreams Take Flight

It’s been a while since we’ve heard from him, but despite the current C-19 crisis you certainly cannot accuse Mr. Wagener of sitting on his hands.

(c) Daimler AG via Instagram

What if: Like you, I recognise that the job of design leader or Chief Creative Officer in this instance involves a certain amount of blue sky projection. An implicit understanding that design in its purest, most elemental form ought to Continue reading “Dreams Take Flight”

Sublime to Ridiculous

Taking lessons in style and taste from Japan. 

(c) Lexus.com

Today’s Sunday sermon comes as something of a compare and contrast. Admittedly it also lays itself open to accusations of shooting fish in a barrel, but I’m prepared to take that risk. Here at Driven to Write, we have something of a soft spot for underdogs. However, some are more equal than others, and in the case of Lexus and in particular, the flagship LC 500, its continued lack of appeal to European eyes is mystifying.

In the year to June, the LC posted perhaps the greatest sales drop (58.5%) of any make or model across Europe. Which is proof, if proof were required that people’s taste is in their… well, perhaps you ought to Continue reading “Sublime to Ridiculous”

Mercedes-Benz Teases High-End Crossover Concept

During a special preview, the German premium brand spilled the beans about its future plans for the exclusive end of the market. 

mercedes-benz-usuv

This official sketch depicts Mercedes-Benz’ upcoming Ultimate Performance concept car, which we believe is likely to be unveiled to the public, early in 2019 in some form.

In addition to the release of this sketch, the Germans invited a selection of journalists to Daimler AG’s new Advanced Future Research Studio in Stuttgart Stammheim, where some of the brand’s stylists were at hand to Continue reading “Mercedes-Benz Teases High-End Crossover Concept”

Laughing Stock

For every alleged innovation there is always a precedent. Come now, you hardly imagine the Gorden comes up with this stuff on his own, do you?

AMC Eagle Sedan: Image credit: favcars

When Daimler’s Chief Design Officer, Gorden Wagener turned up in his immaculate sport-casual attire for the debut of the Maybach Ultimate Luxury concept, he told assembled journalists it represented “a totally new archetype of kind never seen before.” Of course even the most empty phrases contain a grain of truth because in the manner of a stopped clock, he’s half right.

It’s entirely possible that Daimler’s CDO neither knows nor cares that his verbiage-laden uttering lacked much by way of substance. After all, Mercedes’ resident believer in beauty and intelligence is unlikely to Continue reading “Laughing Stock”