Exclusivity is a tricky balancing-act in the automotive industry, particularly for manufacturers who are (or aspire to be) regarded as ‘premium’ players. On the one hand, manufacturers need a level of sales that will allow them to amortise the ever-growing upfront investment required to develop new models, so they can ultimately return a profit. On the other hand, if their bread-and-butter models become too commonplace, the thin veneer of exclusivity could be stripped away.
Mercedes-Benz was, at one time, pre-eminent in maintaining its composure on this particular high-wire. City streets throughout Europe were thronged with smoky W123 200D taxis in mainly unappealing flat colours, yet the same car, in a nicer colour and (modestly) higher specification, was still the vehicle of choice for aspirational upper middle-class professionals. Continue reading “Modern Girl”
There is, as perhaps you’ll notice, something of a ‘births and deaths’ feeling to our weekend proceedings. Yesterday we reviewed of some of the more significant new arrivals, while today, we don black armbands in doleful anticipation and bid a socially distanced adieu to three storied model lines, soon to Continue reading “Death At One’s Elbow”
Three pointed stars and chevrons are mutually exclusive. Or are they?
A Mercedes that could have been a Citroën? Surely, DTW’s acting editor has taken leave of his senses. But please bear with me. Because while this vehicle is every inch a product of Stuttgart-Sindelfingen, could there be enough double chevron goodness sprinkled over this concept for it to form part of this unique to DTW series of chevronesque curiosities?
“Lasting beauty that moves”: It’s a little bit clunky, would you not agree? But given Mercedes’ previous track record in the much-abused arena of tag-lineage, I have read worse. This week, at the Frankfurt motor show, the World’s oldest carmaker debuted a styling prototype for what is likely to be the most advanced electric vehicle to be made by an established manufacturer, and given that this is DTW, you might expect me to give it and its creators a bit of a drubbing.
As Tesla outsells its German flagship market rivals on home turf, have we reached that much anticipated watershed or are the majors about to nick Elon’s lunch money as he’s about to cash in?
Last week it was reported that European sales of the Tesla Model S outstripped those of the German luxury flagship saloons for the first time, marking an alleged pivot point for the adoption and acceptance of electric vehicles across the region. A watershed moment perhaps or simply sensationalist reporting?
Fair question, because firstly there is some conjecture as to whether the Model S is a direct rival to the S-Class Mercedes and its ilk, especially when Elon Musk himself describes it more as an E-Class and Five Series competitor. Sizewise, Musk is broadly correct, but in terms of price, he most certainly isn’t. But regardless of which segment of the market it’s aimed, for a section of society who have the financial wherewithal to Continue reading “No Resistance”
The car that would come to be defined as the quintessential S-class was in fact, a deeply conservative vanguard of modern engineering. However, its legacy would not last.
A blackened wreck with a blown-off bonnet and deflated tyres lying across a cordoned-off street. This is how most Germans of a certain generation remember the Mercedes W126, the S-class model of the 1980s.
In the autumn of 1989, Alfred Herrhausen, chairman of Deutsche Bank, as well as head of Daimler-Benz AG’s supervisory board, was killed on his way to work by the blast of a roadside bomb. Herrhausen had been one of the most influential economic leaders of West Germany, and certainly the most charismatic among them. A proponent of challenging concepts, he advocated the need for global corporate expansion, as well as debt relief for Third World countries. Continue reading “First of Its Kind : Last of Its Kind”