Grace and Favour

We consider the Mercedes X-Class. No, not that one…

Mercedes CLA Progressive Line. Image: Mercedes-Benz

Much metaphorical ink has spilled forth on the pages of Driven to Write since its 2014 debut, a sizeable proportion of which has been flung in the direction of Sindelfingen’s current styling leadership. Not without justification either, for little of Mercedes-Benz’s stylistic output has risen above the level of banality for longer than we’d care to acknowledge.

Not everyone has been gripped with paroxysms of delirious pleasure over the broadly welcome shift in Mercedes’ Sensual Purity-themed styling away from the more striking forms and graphic elements of yore, with what some might discern as calmness equally being viewed as a lack of definition. Perhaps the most convincing case for that point of view lies with the current era A-Class. The W177 has been with us a number of years now, carving for itself a position in the European C-sector sales charts that might have given VW more to Continue reading “Grace and Favour”

Born in the USA

The Euro-pick-up truck is unwell.

FORD Ranger. Image: What Car

Broadly speaking, we have a good deal to thank our American neighbours for in automotive terms, notwithstanding of course, the fact that some influences have been better received than others. Nevertheless, the automobile evolved more rapidly, and improved in ways we could scarcely have imagined largely due to US market forces. For instance, the modern styling studio was very much an American innovation, and it’s probably fair to say that nobody did more to Continue reading “Born in the USA”

Commercial Logic

Mercedes-Benz contemplates euthanising the X-Class. Good.

(c) caradvice.com.au

If the current febrile automotive and geopolitical climate is any reliable indicator, there may well after all be limits to growth. Certainly, the premium heyday within the auto sector appears to be hitting the buffers with both BMW and Mercedes recently issuing profit warnings.

The situation at BMW is such that it appears its CEO has been ‘encouraged’ to Continue reading “Commercial Logic”