Ten years ago, MG’s future looked something like this.
Since the desiccated remains of MG Rover was picked over by Nanjing Auto, later merged with Shanghai Automotive Industry Corporation (SAIC), the resultant MG-badged products have left observers and MG marque aficionados somewhere on a spectrum between bemusement and outright horror. Taking ownership of a heritage brand always comes with a measure of responsibility – certainly if one hopes to Continue reading “Highly Volatile”
It’s the weekend, and you’re tired. Why not skip the cooking tonight and order in something decadent and a little, oily?
There is something terribly poignant about the end of days at Longbridge. Having put its troubled past behind, under new ownership and seemingly looking to the future, it all came crashing down, thanks (in part at least) to the hubris and cynicism of its domestic overlords.
Following the firesale of MG Rover’s assets and intellectual property, the first fruit would be Nanjing Automotive’s Roewe 750, a hastily restyled version of the existing Rover 75 saloon. Also planned was a smaller car based upon the RDX60 programme, which had been in development prior to MG Rover’s demise. Another beneficiary of Longbridge’s assets was fellow-Chinese carmaker, SAIC Motor, who subsequently absorbed Nanjing Auto and quickly brought the Roewe 550 to market, engaging specialists in the UK to speed up the process.
A little while back I had a trawl through the press releases from a variety of manufacturers. I mentioned MG in passing and now I return to look at what they are selling right at this moment.
Having come back from the dead, MG has been transformed into a maker of inexpensive hatchbacks with no identifiable MGness about them at all.
Older readers will probably have an image of MG as a maker of inexpensive sporty cars (the MG roadster is the archetype). Less old readers may recall the dark days of MGified vehicles which amounted to trim variants of existing Rover cars (e.g. the MG ZS).
Now owned by SAIC, MG is situated in a high-cost country which is cutting itself off from Europe ** and it (the car company) has a rather low-rent image. This little presentation reveals the key facts that a) the MG3 costs about 8K, b) the MG ZS starts at twelve and a half, c) the MG GS costs fifteen thousand and d) the range is mixed up visually and pricewise.
Two recent arrivals to the capital have helped underline the yawning chasm that exists between London’s Green Park and Piccadilly Circus. We take a sniff at both.
Everywhere you go, the centre ground is crumbling, most notably on our high streets. As the mid-market vanishes, our thoroughfares are being transformed. Recently, I took a stroll down London’s Piccadilly; historically host to a number of car showrooms. Today it’s home to two, illustrating in its own way just how stratified the auto market has become. Continue reading “Poles Apart on Piccadilly”