Being There [Part Five]

What killed the MGB?

Image: Jaguar Rover triumph Ltd – Author’s collection

In the summer of 1979, the UK airwaves were dominated by the synthesized sound of Gary Newman and Tubeway Army’s ‘Are Friends Electric’. A single inspired by a novel which dealt with the subject of artificial intelligence was hardly your usual chart-topping fare, but as the decade moved towards its conclusion, it was becoming apparent that more than just music was moving in an increasingly technologically-driven direction[1].

But the pace of change would not be sufficient to doom the decidedly analogue MGB. A number of not wholly unrelated, but intractable elements would join forces to Continue reading “Being There [Part Five]”

Being There [Part Four]

The best of times, the worst of times.

Peak B: 1973 MGB roadster. Image: mgb1967.com

In the wake of BLMC’s 1968 marriage of convenience, Donald Stokes and his management team began piecing together a product strategy for the multifarious (and in some cases) overlapping marques that constituted the increasingly unwieldy British car giant. Amid this new order, the fate of MG would be subordinated to that of Triumph. And while some speculative MG designs were proposed, the reality was that Abingdon came virtually last in the BLMC Chairman’s priority list – the MGB remained a successful, profitable model line – a cheap nip and tuck and it was good for another couple of years.

Abingdon’s fears came to fruition in 1971, Stokes and his BLMC board electing to Continue reading “Being There [Part Four]”