In the summer of 1979, the UK airwaves were dominated by the synthesized sound of Gary Newman and Tubeway Army’s ‘Are Friends Electric’. A single inspired by a novel which dealt with the subject of artificial intelligence was hardly your usual chart-topping fare, but as the decade moved towards its conclusion, it was becoming apparent that more than just music was moving in an increasingly technologically-driven direction.
In the wake of BLMC’s 1968 marriage of convenience, Donald Stokes and his management team began piecing together a product strategy for the multifarious (and in some cases) overlapping marques that constituted the increasingly unwieldy British car giant. Amid this new order, the fate of MG would be subordinated to that of Triumph. And while some speculative MG designs were proposed, the reality was that Abingdon came virtually last in the BLMC Chairman’s priority list – the MGB remained a successful, profitable model line – a cheap nip and tuck and it was good for another couple of years.