A corporate identifier can speak a thousand words – especially in court.
Recently, Citroën has taken Volvo-affiliated Polestar to court in France claiming that the new manufacturer’s logo is not only too similar to the famous double chevron, but also the more recent DS logo – and in their home country at least, Citroën has been successful, as the judge ruled partly in favour of the French car manufacturer.
The court stated that while potential customers of either brand were unlikely to confuse the two it did rule that it was probable that Polestar could Continue reading “Badge Budge”
In 1976, Renault introduced the 5 GTL, a version of France’s best seller which was intended to appeal to more economy-conscious customers. Powered by a detuned version of the 5 TS’ 1289 cc engine, it was a low-revving, relatively unstressed power unit, aimed at reducing fuel consumption – in a rudimentary manner perhaps, predating BMW’s more elaborate attempts at achieving a similar goal with their ETA engine programme the following decade.
The Simca 936 is a bit of a mystery, and I’m not going to clear up much of that mystery.
It was obviously Simca’s proposal for a Mini competitor. You’ll find it dated on the ever-reliable web as coming from 1963, or 1966 or 1967 which possibly results from Simca toying with idea for a long time. It wasn’t a hatchback, but it was a four door and was to Continue reading “Theme : Simca – Le Mini”