Missing the Marque: MINI Paceman

Off the pace: the misconceived 2012 MINI Paceman.

2013 MINI Paceman. Image: autotrader.co.uk

One of the very few positives to emerge from BMW’s six-year tenure as owner of Rover Group was the successful reinvention of MINI(1). Barely six months after BMW finally disposed of its troubled English Patient, the R50 three-door hatchback was launched. It was a clever reworking of the style and proportions of the original into a larger and (somewhat) more practical package. It was by no means perfect and there were quibbles about the quality of its interior fittings and more substantive criticisms regarding the performance and refinement of its engine(2).

Despite its shortcomings, the new MINI was perfectly in tune with the contemporary Cool Britannia zeitgeist, with its cheeky looks and endless personalisation options. This was perfectly articulated by the dealership environment. Rather than the clean, efficient but rather sterile surroundings of a typical BMW showroom, MINI dealerships were all black walls and colourful neon strip lighting, more akin to the nightclubs supposedly frequented by its typical target customers(3).

The decision to Continue reading “Missing the Marque: MINI Paceman”

BMW’s MINI Misadventure (Part One)

A retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.

This year marks the twentieth anniversary of the launch of the first BMW-era MINI, so it’s an appropriate time to look back over the company’s highs and lows, and to imagine how it might evolve in years to come.

The circumstances that led to BMW’s outright ownership of MINI were, to say the least, rather controversial. After struggling for six years to Continue reading “BMW’s MINI Misadventure (Part One)”

Creativity Crushed?

When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?

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Two awkward SUVs, photos (c) http://www.motortrend.com

Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?

Continue reading “Creativity Crushed?”