BMW’s MINI Misadventure (Part One)

A retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.

This year marks the twentieth anniversary of the launch of the first BMW-era MINI, so it’s an appropriate time to look back over the company’s highs and lows, and to imagine how it might evolve in years to come.

The circumstances that led to BMW’s outright ownership of MINI were, to say the least, rather controversial. After struggling for six years to Continue reading “BMW’s MINI Misadventure (Part One)”

Creativity Crushed?

When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?

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Two awkward SUVs, photos (c) http://www.motortrend.com

Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?

Continue reading “Creativity Crushed?”