In my recent review of MINI over twenty years of BMW ownership, I declared an interest in the shape of a MINI Cooper three-door Hatch, jointly owned with my partner, Murray, who is its main driver. I promised a long-term report on the car, and here it is.
We had owned a 2005 Skoda Fabia for nine years and 55k miles from new, which had served us very well as a runabout and carry-all. We wanted to replace it with something more fun and engaging to drive. It had to be an automatic, as Murray learned to drive in the USA and his UK licence still carries that restriction.
Mini may be about to do the seemingly unthinkable by readying a three volume saloon. Heresy or sound commercial thinking we ask?
Over a decade and a half since brand MINI was reinvented under BMW and you’d have thought by now the bulk of enthusiasts and commentators would have got over the fact that the Issigonis’ miracle hasn’t and quite obviously never will stage a rebirth. The bloated looking current MINI range is hardly easy on the eye, but they clearly appeal to an increasingly broad swathe of the market.
But despite impressive sales and a strong image, MINI has never been as profitable, nor sold in the numbers its Munich masters would like. To reverse this state of affairs, MINI-management wants to Continue reading “Chasing (Three) Volumes”