Tag: Mitja Borkert

Scribing a Line

Sant ‘Agata Bolognese oversteps the mark. 

Lamborghini LPI 800-4 ‘Countach’. drivesection

Heritage is a highly lucrative business model amid the upper echelons of the OEM motor industry. For carmakers with a history to plunder and a reputation to uphold, there are seemingly unlimited numbers of what are politely termed high net worth individuals with bank accounts fit to burst, seeking super-priced, super-exclusive, supercar nirvana. For those at the sharp end, cost, it does appear really is not an object, but execution is, heritage is, provenance certainly is and authenticity, not to mention bragging rights very definitely are.

Given the strictures, regulations and privations currently visited upon carmakers, finding new and profitable revenue streams has become the very stuff of life itself. Currently there appear to be two main prongs to this end of the market: The limited run series, (or one-off), which largely tend to Continue reading “Scribing a Line”

Paths Of Glory

The most visual social media network, Instagram, provides car designers with the perfect platform to present their work. Or themselves. 

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Nothing Can Keep Gordenstagram Down

In a sense, Harley Earl was too early (no pun intended). If he’d waited three quarters of a century before pursuing his career as chief designer and PR innovator, he wouldn’t have needed lavish GM roadshows and the likes to showcase the fruit of his and his underlings’ labour. He could just Continue reading “Paths Of Glory”