Two Fevered Decades – Taking the Temperature of the European Car Market.

Robertas Parazitas looks at the changing shape of the European car market over the last twenty years.  The numbers tell several stories; some are manifestly obvious, others may surprise you.

Source: Opel Media

The right-hand column lists European sales in 2017, highest to lowest.  The numbers to the left tell several stories, many of them unhappy. Continue reading “Two Fevered Decades – Taking the Temperature of the European Car Market.”

Bridesmaid Revisited

FCA’s perennial wallflower lashes out.

Why won't anybody dance with me, wails Sergio? Image via Bloomberg
Why won’t anybody dance with me? Image via Bloomberg

We’ve all had to cope with rejection at some point in our lives – smiling grimly through the tears, as we peel our shattered egos off the floor. But no stoic is our Serge. Far from taking it on the chin, he’s gone on the offensive, raging to industry analysts this week at the unfairness of it all. Has he lost his mind? Continue reading “Bridesmaid Revisited”

The Resurrection Won’t Be Televised

Today, we examine rumours in the mainstream car industry that if accurate, could precipitate something quite unusual. Genuine surprise.

Anyone for for a spot of gravedigging? Image via craigqmonreals
Anyone for for a spot of gravedigging? Image via craigqmonreals

In a polarised landscape, the worst place to be is in the centre ground. This is as true of the mainstream motor industry as it is within politics, religion or even retail. Anyone not attempting to create upmarket brand extensions hopes to convince customers to pay more for their existing products. Others see the creation of new brands as the answer.  Continue reading “The Resurrection Won’t Be Televised”

Has the Sky Fallen in on Convertibles?

Sales of dropheads have halved. So is the convertible on the skids? 

vauxhall-cascada

Nothing says ‘I’m living the dream’ like driving a convertible. There is no rational or practical reason behind it other than to demonstrate to the world you have reached a point of affluence, crisis or sheer devil-may-care indifference that can only be manifested by driving into a roseate sunset with a piece of inappropriate headwear wedged in place to prevent your hair being ruined. As pointless indulgences go then, convertibles are right up there with chocolate teapots.  Continue reading “Has the Sky Fallen in on Convertibles?”

JLR – The Challenges Facing a Challenger Brand

Driven to Write examines the JLR success story.

f-type___rr_-_skyline_DesktopHero

Jaguar Land Rover’s commercial renaissance over the past five years has prompted a deluge of scepticism in some quarters, because on the surface of things at least, its rapid turnaround has stretched belief. When the Ford Motor Company sold the Jaguar and Land Rover brands to Indian industrial giant, Tata Group for £1.2bn in 2008, both businesses were loss makers – Jaguar in characteristically epic fashion. Continue reading “JLR – The Challenges Facing a Challenger Brand”