Twenty years ago a book revolutionised the auto-industry paradigm – for those who were paying attention at least.
First published in 1990, three enthusiastic researchers set about collating data related to how the motor industry operates, positing how to improve matters, espousing the principle of lean, over mass production.
James P. Womack, Daniel T. Jones and Daniel Roos created the International Motor Vehicle Programme (IMVP) at the Massachusetts Institute of Technology (MIT). Not merely a database of who was building what and how many but a full in-depth analysis into the car making business.
Funding for global research would be task number one. Limiting individual contributions to 5% of the $5M raised from global carmakers, component suppliers and governments, placing monies in just one account and openly inviting two-way correspondence guaranteed their independence whilst also nullifying any form of sponsored influence.
Individuals buy cars but fleets prop up the market by some distance. Manufacturers providing those fleets, even by small percentages, maintain an active (if not necessarily profitable) factory. Having no insider information other than the latest issue of Fleetworld (a Stag publication) to guide my curiosity, my lunchtime reading thus became electrified.
The cover revealed a new (to me) tagline. “Driven by something different” having ousted the previous “Simply Clever” from Škoda, shows a shiny new Octavia, parked waterside with father and daughter enjoying the view (of the water, not the Lower-medium sector, 26% BIK, one litre TSI from £20,795,) with the tagline(s) Work. Life. Balanced.
Inside, the review proffers four out of five stars, praising space alongside standard equipment with additional points accrued for notching up overall quality, criticising the infotainment as “difficult to use,” and that the hybrid version can only Continue reading “(Electric) Fleet Of Foot”
We’ve all had to cope with rejection at some point in our lives – smiling grimly through the tears, as we peel our shattered egos off the floor. But no stoic is our Serge. Far from taking it on the chin, he’s gone on the offensive, raging to industry analysts this week at the unfairness of it all. Has he lost his mind? Continue reading “Bridesmaid Revisited”
Today, we examine rumours in the mainstream car industry that if accurate, could precipitate something quite unusual. Genuine surprise.
In a polarised landscape, the worst place to be is in the centre ground. This is as true of the mainstream motor industry as it is within politics, religion or even retail. Anyone not attempting to create upmarket brand extensions hopes to convince customers to pay more for their existing products. Others see the creation of new brands as the answer. Continue reading “The Resurrection Won’t Be Televised”
Sales of dropheads have halved. So is the convertible on the skids?
Nothing says ‘I’m living the dream’ like driving a convertible. There is no rational or practical reason behind it other than to demonstrate to the world you have reached a point of affluence, crisis or sheer devil-may-care indifference that can only be manifested by driving into a roseate sunset with a piece of inappropriate headwear wedged in place to prevent your hair being ruined. As pointless indulgences go then, convertibles are right up there with chocolate teapots. Continue reading “Has the Sky Fallen in on Convertibles?”
Jaguar Land Rover’s commercial renaissance over the past five years has prompted a deluge of scepticism in some quarters, because on the surface of things at least, its rapid turnaround has stretched belief. When the Ford Motor Company sold the Jaguar and Land Rover brands to Indian industrial giant, Tata Group for £1.2bn in 2008, both businesses were loss makers – Jaguar in characteristically epic fashion. Continue reading “JLR – The Challenges Facing a Challenger Brand”