Summer Reissue : Showing Off

Is there any point in motor shows, we ask?

(c) autoexpress

The traditional large-format motor show it appears, is dying, as increasing numbers of carmakers are not only baulking at the expense of these lavish affairs but also the fact that in an era where data can target customers far more effectively and cheaply, the car show has for some considerable time now been seen both as something of a blunt instrument as much as a throwback to a more naïve time.

With manufacturers increasingly choosing to make their splashes at smaller, more targeted events, many commentators are predicting that the Motor Show as we know it will Continue reading “Summer Reissue : Showing Off”

Theme : Glamour – It’s Showtime!

Motor Shows – A Litany Of Broken Promises

Auto China 2010 - image Feng Li/Getty Images
Auto China 2010 – image Feng Li/Getty Images

I’ve not been to a Motor Show for ages. I went to a few many years ago, when they were at Earls Court each Autumn. All I got was a pain in my chest and a load of brochures. I don’t miss them. Cars just seem different at shows. The lights show up everything, so they are polished relentlessly. They look perfect, and that’s probably why I don’t want to see them under such circumstances.
Continue reading “Theme : Glamour – It’s Showtime!”