What’s in a Name? (Part Two)

Concluding our exploration of the often treacherous practice of automotive nomenclature.

Image: (c) DTW

Given the numerous problems and pratfalls we uncovered in Part One, it might seem simpler to avoid the bear-traps altogether and stick to safe and neutral numbers. These can be used to indicate the range hierarchy, such as BMW’s ultra-logical 1 to 8-Series model designations.

This works fine as long as the manufacturer is happy to Continue reading “What’s in a Name? (Part Two)”

What’s in a Name? (Part One)

An exploration of the arcane and sometimes treacherous landscape of automotive nomenclature.

(c) hobbydb.com

A DTW article on the venerable Ford Cortina raised in my mind the question of the enduring appeal of the name chosen for this model. Was it the association with the glamorous Italian ski resort, or simply that the word was phonetic and tripped off the tongue easily, that was behind Ford’s decision to append it to a fine if unglamorous family car? Probably a bit of both: Ford was already using Capri, another Italian tourist destination, for the coupé version of the Consul Classic.

In any event, I began thinking about the whole business of finding suitable names for new motor vehicles. Fundamentally, this involves choosing words that Continue reading “What’s in a Name? (Part One)”