Danger, High Voltage

With the motor industry abuzz with the prospect of electric propulsion, just how confident are we they’ve thought this one through?

Image: clker

Earlier in the week we considered the mainstream industry’s lack of leadership when it comes to the design of electric cars. But at the Frankfurt motor show this week, two industry leaders fleshed out some of the challenges they’re facing. Firstly Mercedes’ Dieter Zetsche pointed out to auto journalists the effect the push to electric is likely to have on profitability.

At first glance, this is a case of stating the blindingly obvious, but while the mighty Stuttgart Untertürkheim car giant can weather the loss of 50% of its potential profits, putting aside an alleged €4.0 billion to cover the likely revenue shortfall, it raises questions of how other less financially robust car businesses can possibly Continue reading “Danger, High Voltage”

Death’s Revolving Door is Now Spinning

They are digging up Saab again.

1980 Saab-Lancia 600
1980 Saab-Lancia 600

Automotive News has reported another turn of the swing door in Trollhattan. Those of you keen on re-gravedigging will have been following the death-rebirth-death-rebirth of Saab. At this point the cycle is akin to an automotive version of Buddhist re-incarnation except Saab keeps coming back as an about-to-die brand. The last news (May) was that some of Saab’s putative investors declined to throw more money into the open grave in Trollhattan and the stake was once again hammered into Saab’s turbo’d heart.  Continue reading “Death’s Revolving Door is Now Spinning”