Channelling an older, more illustrious vehicle, Ineos Automotive have shown first images of their upcoming Grenadier. Haven’t we seen you somewhere before?
“And did those feet in ancient time walk upon England’s mountain green?”
Classy yet classless. Both of the land, yet above it, the Land Rover Defender, within these islands at least, inhabits its own unique orbit. It’s a name which elicits certain qualities – of no-nonsense, robust self sufficiency, of capable and practical professionals, like country vets, tree surgeons, utility providers, coastguards. That’s certainly the image its makers chose to project, speaking to fond notions of national identity, everyday heroism, practicality and fundamental decency which have been enduring traits of that increasingly peculiar country collectively called Britain.
In production for the best part of 70 years, although it has in fact been refashioned many times, the Landie, over its lengthy and productive life has become a potent symbol of something inviolate, unchangeable – like Dover’s White Cliffs. So much so that in today’s febrile shared-media landscape, vehicles like the original Defender are fetishised – raised aloft and hailed as archetypes – images of authenticity amid a world increasingly laced with fakery and contrivance. Continue reading “Landfall”
A review of the automotive week ending 26 June 2020.
Half the year gone already and not a child in the house washed. But as this little pocket of the world gradually and carefully opens back up, the broader European motor industry too is doing its level best to pretend this crisis never happened, catching up on all of those product launches inconveniently delayed by the dreaded virus.
Not that recent global affairs have had much impact upon Haymarket Publishing’s storied automotive weekly, where fairies and unicorns continue to flit merrily, social distancing notwithstanding. Monday therefore saw Autocar online report (and not for the first time either) upon the possibility that Jaguar might Continue reading “Newsgrab”
Thirty years ago, in the hope of reviving their ailing business, Land Rover introduced the Discovery at the 1989 Frankfurt motor show, inspired (in part) by the vehicle that had made their name, but aimed at a very different customer. Three decades later, facing an even more precipitous climb, they appear to be doing something broadly similar, this time however, based squarely upon the original.
The eternal Defender, in production in various forms since 1948 had become a very dated proposition by the close of the 1980s. Starved of meaningful investment throughout the previous troubled decade, the Land Rover’s best days were well past. The global market it once enjoyed was being eaten alive by more modern, better developed and more reliable Japanese rivals and with BL’s apathy being equal to its empty coffers, the outlook seemed as stark as a contemporary Landie’s cabin. Continue reading “Disco Revival”
Keep yer supercars and your electric IDs, stuff the Kias and the over large grilles. My eyes on Frankfurt were directed to SoliSlovakia.
I’ve been so looking forward to seeing the New Defender. I’ve pored over the camouflaged shots. I’ve scrutinised the form. I won’t be buying one anytime soon so why this lust for the Land Rover? Personally, I think it’s the bees knees and will trounce the faux-four-by-fours.
You wait decades and three motoring ‘big beasts’ relaunch at once.
Every movement has its icons and given where we are now I think we can probably describe the current SUV contagion as a movement. In terms of icons, the holy trinity of sports utility vehicular worship appears to consist of the Jeep Wrangler, Land Rover Defender and Toyota Landcruiser. Just outside, but banging rather conspicuously at the door is Mercedes with its interloper G-Wagen.
The original Willys MB Jeep is known to all – man, woman and small dog. Created as a military vehicle during the second World war, it entered full-scale production in 1941, going on to Continue reading “Three Lions”