History Repeats – Again

Hyundai are going to take this opportunity to turn the Genesis nameplate into a stand-alone brand.

2015 Hyundai Genesis: iihs.org
With thanks to Eoin for the use of the song title. 2015 Hyundai Genesis: iihs.org

This is worrying. The last time someone tried this, the bottom fell out of the market for prestige cars. I am thinking here of the time Mazda tried to catch up with Honda and Toyota and launch the Xedos brand in the wake of Acura and Lexus. Hyundai bravely envisage a range of six models, with design supervised by Luc Donckerwolke. The cars will have their own sheetmetal and distinctive appearance to separate them from the Hyundai range. Continue reading “History Repeats – Again”