Leading the Charge

Electric cars are coming. But when are we going to be presented with one we might actually want to buy?

Coming never to an Audi dealer near you. AiCon. Image: autoblog

During a recent conversation with an automotive design commentator and critic I pointed out that motor manufacturers had so far failed to create a truly desirable electric car. He agreed, suggesting they appear stuck at the Blackberry phase and that their i-phone moment has yet to occur. He isn’t wrong, as this week’s deluge of concepts and production cars illustrates. On one extreme we have Audi’s Frankfurt-fodder Aicon, which as implausible flights of conceptual fancy go, is about on point and on the other we have the 2018 Nissan Leaf, which takes retrenchment to new levels of jaded whatever.

One of the advantages of a pure electric car is that by taking the engine and powertrain out of the equation, the entire architecture of the vehicle can Continue reading “Leading the Charge”

Social Signifiers

Which cars are for today’s ophthalmologists, vets and professors of Medieval law? 

For Prof. Castiglione
For Prof. Castiglione

About three decades ago certain makers sold cars for easily identifiable groups in society. Saabs were for well-paid university lecturers. Citroen could appeal to the Francophile and arty middle-class man. Lancia sold to intellectuals and business men who probably saw their work as a vocation. Humber appealed to bank managers of the bigger branches. But today, these brands are gone or unrecognisable Continue reading “Social Signifiers”