Notwithstanding its phenomenal impact on the market, the Nissan Qashqai’s continuing success was dependent on staying ahead of a growing battalion of rivals, and evolution was necessary to maintain its dominant market position. The next generation Qashqai, codenamed J11, was presented in November 2013, and sales commenced in February 2014. With the J10’s success, Nissan Europe had already entered an new era of design and business confidence, evidenced by the bold and controversial design of the 2010 London-styled Juke, a pioneering B-segment SUV.
The new Qashqai was far less adventurous than the wilfully quirky Juke, carrying over some cues from the J10 original to a more angular and rugged form. The articulation of the flanks, a clamshell bonnet, and a more aggressive face, hinted at Nissan’s upcoming ‘athletic’ global design vocabulary, soon to Continue reading “And Now We Rise, and We Are Everywhere – (Part Two)”
What do we think of when we think of the Nissan Qashqai? The promising 2004 concept which introduced not only the name, but also the talents of Nissan’s London design studio? The worthy but visually underwhelming crossover which made its debut in Paris two and a half years later? The sales phenomenon which led to Nissan’s Sunderland factory producing more vehicles per annum than Italy’s entire automotive industry?
For this writer, the conclusion of the fieldwork element of a four week crash-course in Qashqai Studies is that it is Europe’s incognito car champion. Once I had set the radar on the self-effacing crossover, I suddenly found them everywhere, in all generations (they seem to last well) and trim levels. Before this, I would have more readily paid attention to items of street furniture.
Not as well as the Qashqai but the Qashqai has outsold the Ford Focus in January 2015.
According to Nissan UK, the Qashqai cross-over/softroader has achieved sales of 19,500 units. The Pulsar has shifted 3,322 units in January. By comparison the Focus, (Ford’s evergreen mid-size family hatchback), does much better. Ford claim 14,500 vehicles sold. However, if we do not compare like with like, the Qashqai shows people are willing to Continue reading “How Well is Nissan’s Pulsar Doing?”