Nissan did not like having so little control over its increasingly significant UK business and found Botnar’s forceful style of negotiation distasteful. In 1990 the Japanese company offered to buy Botnar out, or at least take a stake in Nissan UK, but Botnar demurred, determined to retain full control over the franchise. To this end, he refused to renew contracts with the independent dealers that had been key to the company’s early sales growth and began replacing them with his own dealerships.
These dealerships, owned by a Nissan UK subsidiary company, the Automotive Finance Group, were large and aggressively managed, with onerous sales targets. Botnar showed little patience with any dealership manager who failed to Continue reading “The Bridgehead Falls (Part Three)”
Despite opposition, Octav Botnar asserts his growing power and influence.
Datsun’s breakthrough model in the UK was the 1973 120Y Sunny. Like its predecessor, the 1200, the 120Y had a rigorously conventional, conservative and well-proven mechanical layout, but was clothed in a smooth contemporary bodystyle with an upswept side DLO(1) that would become a signature for this generation of Datsun models. The styling flourishes, such as the ornate grilles and wheel covers, were rather ersatz for some tastes (including this writer’s) but the model really struck a chord with UK buyers and helped Datsun Continue reading “The Bridgehead Falls (Part Two)”
Octav Botnar turned Datsun into the UK’s best selling automotive import, but it would all end badly for him.
The first Japanese car to be offered for sale in the UK was, surprisingly, not from one of that country’s leading automakers, but from Daihatsu, a minnow of the Japanese auto industry. That car was the Compagno, a diminutive but pretty(1) conventionally engineered small car, offered in saloon, estate and convertible forms from mid-1965. The lack of any name recognition and a steep list price(2) meant it had little chance of making an impact, and the importers managed to Continue reading “The Bridgehead Falls (Part One)”