Herbie Dies Again

Death’s door revolves once more for VW’s retromobile. Perhaps we’ll miss it this time, but only if it promises to go away.

Image credit: volkswagen.com

At the recent Geneva motor show, Volkswagen’s research and development chief, Frank Welsch confirmed the much rumoured demise of the Beetle. Many commenters had speculated since VW’s fortunes (both reputational and financial) took a dive in the wake of the firm’s emissions-revelations, that niche models like the Beetle were on deathwatch, so in many ways this news comes as no surprise.

Indeed, according to some sources, production could Continue reading “Herbie Dies Again”

A Terrible Cloud of Unknowing

Almost three years on from VW’s monumental lapse of judgement, the only thing that is clear amid the noxious murk is an overwhelming and potentially damaging lack of clarity.

Image credit: greenfleet

Not simply a colossal failure and a swingeing indictment of VW’s corporate culture as espoused by the management style of former chairman, Ferdinand Piëch, the repercussions of VW’s 2015 betrayal are proving even wider and faster-accelerating than anyone might reasonably have anticipated.

The savage irony of course is the fact that as predicted on these pages, VW itself has Continue reading “A Terrible Cloud of Unknowing”

Please Bear With US While We Recalibrate Our Offer

As Skoda readies its ursine SUV contender, we ask can it adapt to the North American landscape?

Kodiaq Image: autoexpress
If you go down to the woods today… Kodiaq Image: autoexpress

News that VW Group senior management are seriously evaluating Skoda’s entry into the North American car market is significant yet unsurprising. In many ways, it’s difficult to understand why it hasn’t happened before. After all, the US market tends to favour no nonsense cars and US success would raise Skoda’s and therefore VW Group revenues. And heaven knows, they need all the help they can get right now. Continue reading “Please Bear With US While We Recalibrate Our Offer”

More Hot Eire? Irish VW Sales Hold Firm

Ireland’s relationship with Volkswagen is long-standing and robust, but can it weather the emissions storm? Early signs suggest it can. 

CEO for the VW Group Ireland, Simon Elliot poses with an early Dublin-assembled Beetle. Image via independent.ie
CEO for VW Group Ireland, Simon Elliot poses with an early  Dublin-assembled Beetle. Image: independent.ie

The relationship between Ireland and Volkswagen dates back to 1950, when local motor industry pioneer, Stephen O’ Flaherty, inaugurated assembly at the Shelbourne Road facility in Dublin, making it the first plant outside Germany to build the Beetle. The very first car assembled at Ballsbridge, an oval-screen Beetle registered ZL 2286 was subsequently acquired by VW and remains on permanent display today in Wolfsburg. Continue reading “More Hot Eire? Irish VW Sales Hold Firm”

NOxgate – Through a Looking Glass, Darkly

With the particulates still settling over the VW emissions scandal, automakers are under scrutiny like never before. Yet VW may not end up being worst off – not by a long shot.

Three tainted letters – Image via motrolix

Almost a month into the VW emissions scandal, repercussions remain within the realm of conjecture and the view ahead no clearer. Everyone wants answers – VW owners who feel cheated and in possession of a tainted product, legislators (complicit or no) who now have to deal with the political fallout, and us – the faceless commentators who dole out harsh judgements from a safe distance, before scuttling back to the safety of our caves. Continue reading “NOxgate – Through a Looking Glass, Darkly”

‘I’m Really Rather Cross’ – A VW Owner Speaks Out

Have you been a victim of TDI? Our journalists are waiting.

Ashley Scarpa at the wheel of her well-used 2014 VW Passat yesterday. Image vis The Guardian
Ashley Scarpa at the wheel of her 2014 VW Passat TDI. Image via The Guardian

The author writes:

When we founded Driven to Write, we didn’t exactly begin with a set of guiding principles. Our aim was to provide an alternate voice to the mainstream motoring press and perhaps hold their feet to the fire from time to time. Similarly, ‘Big Auto’ and their well remunerated leaders have frequently felt the sting of our pen. However, one thing we never set out to do was to cause a member of the public to feel belittled and hurt, which is what this piece unintentionally achieved. Continue reading “‘I’m Really Rather Cross’ – A VW Owner Speaks Out”