Copied even before it was launched, and manufactured in modified form with a fibreglass body in Brasil until well into the current century, Fiat’s compact mid-engined targa-topped coupé inspired imitators both before and after its long career.
The Fiat X1/9 as launched at the 1972 Turin Motor Show was a productionised and consequently less radical evolution of the 1969 Autobianchi Runabout concept by Bertone, credited to Marcello Gandini. At the previous year’s Turin show, however, a vehicle that looked extremely similar to the planned but as yet unveiled Fiat was on display. To add insult to injury, the little yellow sportscar was parked almost within touching distance of Bertone’s majestic stand. What on Earth had happened?
The success of the Bertone and Volvo partnership bred goodwill, long term relationships being established between manufacturer and carrozzeria, which maintained their longevity, thirty-plus years from their labours – enough to tip the scales in favour of a second attempt.
Once the final 262C had trundled off the forecourt early in 1981, the new project coupé was planned under the P202 code number. Lengthy concept briefings took place in both countries over a period of three years, the Torinese producing some typically flamboyant early renders.
Imagine the reaction. Nuccio Bertone himself being informed the initial drawings were “too aggressive.” Paolo Caccamo, Bertone chairman states, “Three designs were drawn. One too similar to the 760, one too sporting, the final of the scissor designs a compromise that both parties were happy with. It may not be innovative but it is elegant.” A further development saw the Italians Continue reading “Light Fogging”
Marcello Gandini is rightly lauded as one of the great Italian car designers of the 20th century. However there is cause to suspect that he may have been allergic to cats.
The life of a design consultant is fraught with reversals. All that time spent scouting for commissions, late night oil expended preparing and revising proposals only to receive the thanks, but no-thanks brush-off from the prospective client.
For the Italian car design houses, this had become a way of life – some you win, some you lose. This was certainly the state of affairs in late 1973, when Jaguar’s then Managing Director, Geoffrey Robinson requested carrozzeria Bertone (along with rivals, Ital Design) to Continue reading “Genus Felidae”
Thirty years before Urus, Bertone envisaged a fashionable high-riding Lamborghini four-door. But it wasn’t an SUV – after all, they already made one of those.
Despite being largely associated with mid-engined supercars, Lamborghini remains something of an exception in automotive terms. Perhaps it’s a function of the marque’s beginnings as makers of farm machinery, but the abstract of Lamborghini appears more malleable than most. Debatable of course, but to a large extent, it’s possible to Continue reading “Monospace di Bertone”
Three brochures for the same car demonstrate Fiat’s differing marketing approaches.
Fiat’s 1970s brochures were often rather stark looking affairs. Studio shots, no background and just the facts. With an economy hatchback like a 127 or suchlike, there was a certain amount of logic in this approach, but for what many dubbed a mini-Ferrari, it risked underselling what was at the time a fairly unique proposition.
Conceived to replace the popular Fiat 850 Spider, the 1972 X1/9 would prove long lived. Claimed figures vary but at least 160,000 were produced over a 17-year lifespan. The story goes that faced with the likelihood of Fiat taking production of the 850 Spider’s replacement in-house, Nuccio Bertone pushed for a mid-engined concept which he felt would ensure his carrozzeria would be the beneficiaries of any planned outsourcing. As it turned out, Bertone received the contract to Continue reading “Midship Triptych”
Aerospace iconography permeated everywhere throughout the 1950s, particularly car styling. So when Alfa Romeo commissioned a series of concept cars, science fiction melded with aerodynamic theory, creating the extraordinary BAT cars. Continue reading “Theme : Aerodynamics – Release The BATs”
This year, Bertone has joined the doleful list of recently deceased Italian styling houses, having held out against the inevitable longer than most. The quantity and quality of Bertone’s output had been in decline, particularly as commissions from major manufacturers began to dry up. The era of the great Italian styling houses is over and the centre of gravity has moved away from its traditional Italian heartland. Continue reading “Death of a Carrozzeria”