Brochures Redux – Midship Triptych

Three brochures for the same car demonstrate Fiat’s marketing skills – or lack thereof.

All images: Driven to Write
All images: Driven to Write

Fiat’s 1970’s brochures were often stark affairs. Studio shots, no background and just the facts. With an economy hatchback like a 127 or suchlike, there was a certain amount of logic in this approach, but for what many dubbed a mini-Ferrari, it risked underselling what was at the time a fairly unique proposition. Continue reading “Brochures Redux – Midship Triptych”

Theme : Aerodynamics – Release The BATs

Aero could be fun too…

The three BAT cars - photo via carnewscafe
The three Alfa Romeo BAT cars – photo via carnewscafe

Aerospace iconography permeated everywhere in the 1950s, particularly car styling. So when Alfa Romeo commissioned a series of concept cars, science fiction melded with aerodynamic theory, creating the sensational BAT cars.  Continue reading “Theme : Aerodynamics – Release The BATs”

Death of a Carrozzeria

We bid a tearful adieu to one of the greats.

bertone504

This year, Bertone has joined the doleful list of recently deceased Italian styling houses, having held out against the inevitable longer than most. The quantity and quality of Bertone’s output had been in decline, particularly as commissions from major manufacturers began to dry up. The era of the great Italian styling houses is over and the centre of gravity has moved away from its traditional Italian heartland.  Continue reading “Death of a Carrozzeria”