Sleepless in Sheffield, Andrew Miles turns to tried and trusted methods.
Robbed of sleep by frazzled nerve endings, I turned (as one does) to that comfort blanket known as the internet. My searching led to previously unknown (to me) demographic targets that manufacturers use to ascertain future sales.
The new Škoda Octavia RS (appearing to have dropped the ‘v’) along with the muscular Scout were being virtually revealed in a ninety minute long video. Supported by a cast of dozens of minions introducing their own particular nuance; infotainment, Head up Display, transmissions and engine parameters, to name just a few, the big guns fired the opening salvoes to a sparse audience, seated around circular tables and to practically unsocial amounts of distance. Bottles of water and disposable coffee cups clearly seen on every table.
Bernhard Maier, soon to Continue reading “Target In Sight”