Target In Sight

Sleepless in Sheffield, Andrew Miles turns to tried and trusted methods.

(c) skoda-storyboard.com

Robbed of sleep by frazzled nerve endings, I turned (as one does) to that comfort blanket known as the internet. My searching led to previously unknown (to me) demographic targets that manufacturers use to ascertain future sales. 

The new Škoda Octavia RS (appearing to have dropped the ‘v’) along with the muscular Scout were being virtually revealed in a ninety minute long video. Supported by a cast of dozens of minions introducing their own particular nuance; infotainment, Head up Display, transmissions and engine parameters, to name just a few, the big guns fired the opening salvoes to a sparse audience, seated around circular tables and to practically unsocial amounts of distance. Bottles of water and disposable coffee cups clearly seen on every table.

Bernhard Maier, soon to Continue reading “Target In Sight”

[Badge] Engineering Failure: VW

I realise it’s an old and oft-discussed issue, but I have experienced VW shooting itself in the badge.

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I was recently loaned a brand new VW Golf Estate for the day whilst my Octavia of similar form was in for its 10k oil-change. I have frequently read over the past few years how the differential between VW Group’s brands has blurred, but this is the first time I was presented with an opportunity to witness the phenomenon so directly. And, although I should not have been, I was a bit taken aback at the experience.

I’ve always kept the view that the Golf is a bit special. A cut above. Very cleverly set aside from Continue reading “[Badge] Engineering Failure: VW”