It has been stated here many times before, but the art of product planning is often somewhat akin to an act of faith. Certainly, the job of the strategic planner during the latter part of the 1970s was anything but straightforward. This was a particularly acute problem for luxury carmakers; having already weathered dramatic market reorientation following two successive fuel crises, attempting to Continue reading “A Disproportionate Response”
We have a bit of crystal ball gazing from the chief designer of Toyota, reported in Automotive News. The mainstream car will go extinct. Not that surprising, really. But why do we have a Ford Taunus as the main image?
Starting with the idea that a large proportion of the cars made in the future will be externally controlled (“self-driving”), people’s relationship to cars will change. Simon Humphries’ vision is that most cars will be anonymous containers on wheels and a small remainder will be highly specialised luxury or performance items. He imagines “pure race cars” can be created.
How are the papery ones doing? I had a look at the Audit Bureau of Circulation’s nice website to examine the state of the UK car magazine market.
The UK periodical industry owns and runs the ABC as a means to provide an independent (from one publisher) source of data on readership. That is then used to justify ad rates on the basis of the circulation of the journals seeking to sell space. The ABC describes itself as follows: “We deliver industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards”.
Despite the enormous size of the automotive industry and the enormous importance of aesthetics, the academic literature on the topic is sparse.
There can be found in any bookshop a shelf of ten to thirty books on marques, full of glossy images and I am not talking about these. A few books supposedly on automotive design exist and these are inadequate. This has a few nice pages on rendering. The rest is fluff, sorry to say. The same goes for this book which is mostly about drawing not design.
Very recently I mentioned the Calais cloth in a Buick Electra 225 . That reminded me that a long time ago I thought I would explore the world of GM name references to France. Today I will deal with one town in France. It turns out that GM has quite a thing for Calais, applying the appellation to trim, car lines and whole models. We chart the rise and fall of the Calais name today. Continue reading “The French Connection”
Is there a “car film” car enthusiasts can all agree to like?
Those of us who love cars belong to a broad church. The 1997 Glanza driver is unlikely to enjoy the same movies as the pootler in his perfectly restored 1932 Ford 8. Some of us worship at the altar of pistons and power while others genuflect at the shrine of good looks.
My holy grail has always been big coupes, but surely there is room for us all (well maybe I’ll draw the line at modified cars). There’s never going to be a film or even a genre to suit everyone. My tuppence worth (you’re probably going to get about 48p if you keep reading) says I would have put Bullitt in a notchback and I really don’t like movies where the car is the star.
What really works for me is a movie with well cast cars that are credible and complement the story being told. Perhaps comedy is where we might find some agreement amongst ourselves. Continue reading “Theme: Film – Comic Relief”
GM’s head of design, Ed Welburn, is retiring in June. What is his legacy?
This was reported here. It seems like only yesterday that he was appointed: 2003. He replaced Wayne Cherry. One of his goals was to unify the design studios of GM, much in the way that the engineering and production has been streamlined (for good and for ill). Continue reading “GM’s Chief Designer To Retire”
I just love Curbside Classics. They produce fascinating nuggets of US automotive history with a fond yet critical attitude. The comments are unusually good as well.
Further, they seem to have access to the catalogues of GM, Chrysler and Ford if the detail on the technical specifications are anything to by. This article deals with ten obscure special models. I notice that their use of the term applies to what I’d call trim variants that had their own badging and equipment. In Europe “special” seems to imply a plastic sticker and some cloth upholstery of questionable taste. Continue reading “Theme: Special – Curbside Classics Covers Special Editions”