Target In Sight

Sleepless in Sheffield, Andrew Miles turns to tried and trusted methods.

(c) skoda-storyboard.com

Robbed of sleep by frazzled nerve endings, I turned (as one does) to that comfort blanket known as the internet. My searching led to previously unknown (to me) demographic targets that manufacturers use to ascertain future sales. 

The new Škoda Octavia RS (appearing to have dropped the ‘v’) along with the muscular Scout were being virtually revealed in a ninety minute long video. Supported by a cast of dozens of minions introducing their own particular nuance; infotainment, Head up Display, transmissions and engine parameters, to name just a few, the big guns fired the opening salvoes to a sparse audience, seated around circular tables and to practically unsocial amounts of distance. Bottles of water and disposable coffee cups clearly seen on every table.

Bernhard Maier, soon to Continue reading “Target In Sight”

Škoda by Stefani

Former Škoda designer, Jozef Kabaň has been in the news of late, but what of his successor at Mladá Boleslav?

The man himself – twice. (c) Škoda-storyboard.com

It’s two years since Jozef Kabaň left Škoda to be subsumed into the shadows at Rolls Royce (will we see or hear from him again? Well, yes as he’s now back with VW…) leaving the gap to be filled by German-born Oliver Stefani. In that time, he’s had plenty to get stuck into, Škoda Auto A.S. becoming rather prolific in pumping out model after model and whilst Kabaň’s input is obviously still there, Stefani’s style is now beginning to Continue reading “Škoda by Stefani”