Into the Mystic

The Great Contraction is no longer a theoretical construct. It’s here.

First cross my hand with silver… (c) cwallpapersgallery

The era of unfettered expansion and niche-filling is not only over, it would appear to be in the process of being unceremoniously dumped at the hard shoulder. As European carmakers face a deeply uncertain commercial and regulatory future, previously inviolate marque-orthodoxies are being stuffed into hessian sacks and abandoned, as auto executives contemplate an epochal shift.

While this is a phenomenon affecting the entire industry, it is one that appears to be hitting one with particular force. Already somewhat embattled, having rather publicly persuaded its former CEO to step down, Bayerische Moterenwerke, as reported by Automobile magazine recently by veteran German automotive soothsayer, Georg Kacher, appears to either be (a) in worse shape than their compatriot prestige rivals or (b) is taking decisive (if not precipitous) action to Continue reading “Into the Mystic”

Exponential Acceleration

Just how resilient is a strong brand? BMW are in the process of finding out. 

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Photo (c) instagram.com/autodidaktblog

Supposed elitism is one of the car industry’s preferred counter-arguments/excuses. When challenging a particular product, particularly with regards to its design, one is quickly dismissed as a snob, out of touch with what ‘the market’ really wants by those who conceived that product. Any criticism is therefore at best a matter of ‘personal taste’ or, at worst, highly patronising.

The strength of a brand is one of the car industry’s preferred arguments. If the brand is strong, a company should be able to Continue reading “Exponential Acceleration”