According to Automotive News Europe, Opel will reduce the number of models it sells. You won’t be surprised, will you?
Additionally, purchasing activities will be shared alongside PSA platforms. The Ruesselsheim design and engineering centre will be charged with electrification of PSA vehicles and, finally, Opel will expand into territories that were previously taboo under GM.
The first point can be taken to mean more vehicles like the Crossland which already uses a shared platform with PSA. The bundled purchasing operation probably translates into more parts commonality among which will be engines or eventually electric power trains. Engines are typically a clear generator of brand character (or lack thereof); add characterless electric and hybrid powertrains to the mix and one can see a growing hazard for PSA in meaningless differentiation.
This leads us to the last point: new markets for Opel. Currently Opel is stranded in Europe although some of its output found customers in the US as Buicks (the Insignia, the Cascada and the previous Astra.) So, where will Opel head to now it can compete against GM? North America has been a hard market for PSA to crack. One scenario sees Opel as a “German” brand for PSA to push in the US, as a kind of wolf´s clothing for PSA’s platform sheep. Possible models (or their successors) would be the Astra and Crossland cars. In another scenario, Opel might Continue reading “Breakfast, Dinner and Lunch All Over Again”
General Motors – the name is a clue – are virtuosos in the art of the world car. This is not to say they haven’t played a few bum notes in their time.
It’s too early to speculate how the Opel Insignia B will perform on its world tour, but its diverse audiences will demand versatility as well as capability. Launched proudly earlier this year in Switzerland, the Insigregaldore carries four badges; a lightning bolt, a mythical beast which appears to be self-conscious about underarm odour, three shields, and from February 2018, a lion. Continue reading “Two Lions, Four Continents, One Car”
“It would appear that emissions, efficiency and cost are driving the V6 over a cliff. I would not wager a whole lot of money that Opel will still offer a V6 when the Insignia is replaced.” We got that one right. Opel revealed the 2017 Insignia-replacement the other day and we find that “the engine range is made up exclusively of turbocharged four-cylinder units and is crowned by a 247bhp 2.0-litre engine”. (Autocar)
Opel used lot of design talent on the Meriva. It had a superb interior with some excellent colour and fabric options. The window line was unique in that it recognised the fact the kids in the back might want to see out. That’s user-centred design which I can only applaud. Those doors too.Continue reading “Goodbye MPVs and Other Opel Stuff”
As the brakes come off a troubled mainstream European car market, Ford and General Motors jealously guard market share, but at what cost?
The post crunch era has been tough for America’s European automotive outposts. Of the pair, Ford appears in better shape, having already taken painful steps to arrest serious overcapacity in their European operations by shutting loss-making plants. The closure of the Genk plant only partially explains why the US Fusion took so long to become the European Mondeo. Last year, we suggested Continue reading “Can the Mondeo Stage a Comeback?”