Above and Beyond: As advertising taglines go, this speaks to an essential truth in advertising. Because driving a Range Rover genuinely does suggest an altogether loftier plane, and it is this sense of elevation, otherwise the sole preserve of Rolls Royce owners, that is the car’s defining characteristic. Of course the corollary to splendid isolation is one not infrequently experienced by the privileged classes in wider society; a distancing from street level realities, something which can be observed in the manner some luxury SUV owners conduct themselves upon the roadway.
It is probably fair to say that the SUV as we know it originated in the USA, but on this side of the Atlantic, the advent of the Range Rover marked the beginning of our love affair with the concept of a luxurious off-road-capable vehicle. Originally created as a car for affluent farmers, the Range Rover quickly became an adopted urbanite, where its tall stature and panoramic visibility made them surprisingly effective city dwellers. As Land Rover’s BL masters belatedly realised its market potential, it increasingly became a more overtly luxurious machine and once it was introduced into the US market in the late 1980’s, its original utilitarian remit was swept away entirely. Continue reading “Home on the Range”
Be it in art, commerce, cartography or simply behind the wheel of a large automobile, there has always been something to be said for an elevated position. Because in the motoring field (not to mention stream or bridleway), not only does stature have much to commend it, but on the thoroughfares and highways a loftier perch also serves to convey a distinct aura of superiority over the huddled masses below.
Despite Land Rover’s time-honoured marketing tag line, the modern Range Rover evokes images, less of the wild yonder so beloved of advertising creatives, but a distinctly more built-environment aesthetic. Certainly, when Gordon Bashford and Spen King defined the parameters for the 1970 original, the creation of a luxury car was furthest from their minds. Yet to a great extent, that is what the Range Rover evolved into, a matter which became solidified by its third and perhaps now definitive generation. Because regardless of where you might Continue reading “Elevation”
The United Kingdom has always enjoyed a somewhat elastic relationship, not just with the land itself, but those who both own and administer it. Pivoting from forelock-tugging deference to bland indifference during the short years of relative social equality, the more recent austerity-era saw a shift back towards a renewed hunger for the certainties of the established social order – a matter which has been reflected to some extent by the rise of that automotive marker of social (and physical) superiority – the SUV.
Few vehicles personify landed gentry quite like the Range Rover. But to call the original version an SUV is really something of a misnomer. A car designed for the affluent farmer/landowner, hitherto forced to Continue reading “Class Act”
We’ve all experienced it at some point in our lives, have we not? You want something so badly, you feel there’s almost no privation you wouldn’t endure to obtain it. Rationality be damned; even to the point of detriment, just as long as you Continue reading “The Cost of Entry”
Every story needs an origin fable. Today, we look to a time before the light, when darkness cloaked the earth and the ground trembled beneath the wheels of the Dominator.
In the beginning the Lord created Cayenne. And the Lord saw that it was good, and he blessed it and said, “Be fruitful and increase in number, fill the earth and subdue it”, and it was so. And lo, as the profits had foreseen, Cayenne begat Bentayga who begat Urus, who begat Cullinan. And the Lord looked upon his works, and he was pleased.
On the seventh day, the Lord was tired, and he thought; “a little nap wouldn’t kill me” And so, the Lord slept but while he slumbered, the confounded things proliferated like the seven plagues, so when the Lord awoke, he was greatly vexed and rent his garment. And the Lord wailed, “what have I done?”
Part one: Driven to Write gets ideas above its station.
‘Above and Beyond’: As advertising taglines go, this one speaks to an essential truth. Because driving a Range Rover genuinely does suggest an altogether loftier plane, and it is this sense of elevation, otherwise the sole preserve of Rolls Royce owners, that is perhaps the car’s defining characteristic. Continue reading “Driving Range – 2009 Range Rover Vogue TDV8”
In 1988 thoughts at Rover Group finally began to coalesce around a replacement for the original Range Rover. The P38A programme was the result, a car nowadays mostly dismissed as a half-hearted reworking of a true original. Sound familiar? Well, history isn’t just confined to repeating itself at Jaguar, because as you’ll see, similarities between P38A and Jaguar’s XJ40 run surprisingly deep. Allow me to Continue reading “Nine Degrees”