Oh Nicole!

File under (Renault: B-segment: Good – not great). At least the ad-campaign was memorable.

(c) autoevolution

Ask anyone about the 1990 Renault Clio and amongst those who remember it at all, most will cite the long-running UK advertising campaign, featuring the somewhat clichéd antics of comely young Nicole, getting the slip on her somewhat louche papa at their somewhat clichéd Provencal retreat. Meanwhile Papa, displaying equally duplicitous behaviour (all French men of course routinely have affairs), was fomenting assignations of his own.

Risible of course, but it played to cherished English preconceptions of French mores, and was instrumental in cementing brand-Clio in the minds of UK buyers. It worked too: the Clio proving a thirty year success story for the French carmaker, but the first-generation model, unlike its ad-campaign, was not what anyone would Continue reading “Oh Nicole!”

Sighting and Seeing

A Laguna Coupé ought to be both a rare and welcome sighting. But it doesn’t do to look too closely. 

Image: the author

The Renault Laguna, especially in its third and final iteration was a popular car in Ireland. Not popular in Passat or Avensis terms, but sold in quite respectable numbers nonetheless, notwithstanding Irish motorists’ long-standing distrust of the larger offerings from our esteemed French neighbours.

This was all the more surprising really, given the frightful reputation its immediate predecessor earned over its lifespan – riddled as it was by electronic gremlins which cost the carmaker dear, both in market share and in warranty costs. But then, Renault’s Irish importers were (perhaps through grim necessity) somewhat generous when it came to sales incentives. Continue reading “Sighting and Seeing”

Metropolitian Glide

A chic city car concept from Renault: Denied again.

(c) myrenaultzoe

For mainstream European carmakers, despite the diminutive profit margins they typically engender, small cars have always been big business. But finding a recipe that is equally acceptable to pan-European palates is no minor matter. The ongoing mission to come up with the required blend of practicality, utility, style and indulgence at a price that would attract the urbanite and rural dweller alike might just be the toughest gig in car design. Continue reading “Metropolitian Glide”