Darwin’s Estate

What happens when a subspecies falls prey to evolutionary overspecialisation? The 2008 Ford Flex is what happens.

Post-facelift Flex (c) cargurus

When J. Mays took over from Jack Telnack as Dearborn’s styling supremo in 1997, his avowed aim was to re-emphasise Ford’s homegrown product identity, appointing former Volvo design chief, Peter Horbury in 2004 as Executive Director for design with responsibility for FoMoCo’s cache of US brands.

By mid-decade, it had already become apparent that the US market was losing its appetite for minivans, but Ford, like most of its domestic rivals lacked the market foresight to Continue reading “Darwin’s Estate”

The Born Identity

Like another much-loved ’80s C-sector stalwart, Volvo’s turn of the decade hatchback was aimed at two market sectors concurrently, satisfying neither. We ask, was the 440-series Volvo’s Maestro?

1988 Volvo 440. Image credit: (c) autoevolution

Volvo’s long-lived 300-series proved something of a mixed blessing for the Swedish car maker by the late 1980s. On one hand, a firm and remarkably consistent seller (a regular in the UK’s top ten), while on the other, something of an embarrassment given its age, hapless dynamics and the fact that it was a car Gothenburg engineers never had much appreciation for in the first place.

Volvo were understandably keen to Continue reading “The Born Identity”

Cars I Can’t Write About – 2014 Volvo V40

In order to say why I can’t really write about this I had to do some research. It’s amazing what you don’t read in magazines. 

A hatchback
A hatchback

The V40 was introduced in 2012 for 2013 and all I noticed about it since then is the daft crease in the bodyside which is supposed to evoque the P1800. The V40 is a hatchback though Volvo describe it as an estate, I suppose. Whilst the designer of the 2004 S40 is probably only named in Auto&Design magazine, the V40 can claim Peter Horbury as its creator (cited at Wikipedia). Continue reading “Cars I Can’t Write About – 2014 Volvo V40”