There roam quite a lot of Peugeot 3008 and 308s in my area and generally in Denmark. They have made me think about brightwork and Mercedes.
I read recently that Peugeot is climbing up the estimation rankings of consumers in Europe. And I notice that in recent years Peugeot has not been afraid to sprinkle a little and sometimes a lot of brightwork magic on their cars. It seems to be optional but with a lot of uptake. If we think back to maybe ten years ago and further, this kind of thing did not feature much on their cars. It probably had to to with some kind of reticence regarding ostentation. Worthy as that might be, it led to some decent cars looking a lot less attractive than they could have been.
This’d be one of those under-the-radar kind of cars that I don’t notice much less write about. So what’s it doing here, today, now?
First and least importantly, the car’s presence here is a bit of DTW’s public service activity. I am documenting the car and making available a nice, clear side profile. Second, and more interestingly, we find the exception to the rule (and haven’t photographed that). What do I mean?
So far there is no evidence that many car designers know much of the theories of Richard L. Gregory. I have been working a bit lately on the psychology of visual perception and by chance I might have found a case where an understanding of his ideas may have changed a design outcome.
The case is the Peugeot 308 tail lamp. Like other current Peugeots it features a small tab of body colour which projects into the main body of the lamp. It seems to me to be wrong. Maybe a bit of Gregory’s theory could explain why.
Gregory developed ideas on “perception as hypothesis”. According to Gregory vision is not merely the passive reception of shapes from outside the mind. It involves memory and the interplay of various cognitive processes. In particular, his theory casts some light on how one can Continue reading “The Quickest Way From Carrow Road to Glanford Park”
As well as sampling a 308 SW, our correspondent’s spring break in France also presented a chance to get the local perspective on how the indigenous competition measures up.
When in France, I always take the chance to go to a Maison de la Presse and search through the car magazines. In recent years, this has allowed me to discover publications dedicated to ‘classic’ Citroëns, Panhards and other wonders, proving to myself and sceptical family members that there are others out there with a passion for the quirky and yet banal.
I usually also buy a more mainstream monthly, and more often than not it’s L’Automobile; on this occasion, I bought the March 2018 issue.