On the basis of its scarcity, Peugeot’s large estate ought to be an also-ran. After a week behind its wheel, it’s a minor revelation.
Estate cars don’t sell the way they used to. Non-German estate cars even less so, which meant that prior to my pre-Christmas trip to the rental car company, where I was supposed to pick up a VW Passat estate (or similar) that was to take two to three people, one to three dogs and quite a bit of luggage all across Germany and back, I’d seen a grand total of two new Peugeot 508 SWs on the roads.
‘Or similar’ turned out to be a Seat Alhambra, which didn’t set my heart aflutter – to say the least. A bit of haggling eventually resulted in a premature Christmas present of sorts, in the form of the metallic olive green Peugeot 508 SW I’d seen on the forecourt and had hoped to be leaving with. So it was to be.
For Robertas Parazitas it’s been a strange Salon. Great for star-spotting and social interaction, but none of the new crop of premieres and concepts lit the flame of his desire, or the warm feeling that the future of motordom is going to be all right, after all.
Two significant saloon cars debuted at Palexpo this week, but according to our man pounding the show floor, only one makes the grade.
As any traveller will tell you, getting upgraded from economy is much easier said than done. Indeed, the more habituated one is to travel economy, the key to that threshold appears even more arbitrary and capricious. PSA knows all about this. Having squandered brand-Peugeot’s upmarket credentials during the 1980s and having got their creepy ‘drive-sexy’ phase out of the way latterly, the Lion of Belfort has been painfully clawing its way back to some semblance of stylistic and reputational credibility.
From 1972 to 1984 the VW sold the Passat with the option of a 5-door as well as 2-door and five doors. Today it’s only sold as a saloon and estate. The Citroen XM came as a five-door hatchback and as a fabulously useful estate. Its predecessors and successors could only be had as saloons or estates.
Here’s something interesting. Car and Driver reckon that the Mercedes C-class has the best automotive interior under $40,000. Let’s say that interior is not better than the one fitted to the S-class coupe.
Then consider the interior of the Citroen DS5 and while it’s nice enough it’s not stellar. Now visualise the interior (or much of it) for the Audi Q7. Audi interiors regularly get called the best in the business. Then sit inside the unremarkable Peugeot 508. What do the S-class, Q7, DS5 and Peugeot 508 have in common?
Peugeot/Citroën’s European D-sector sales collapse is not the catastrophe it first appears.
As we know, the motor industry is riven with contradiction, but nevertheless, some things remain beyond debate. Take the fact that the European mid-sized saloon market has been in serious and (some say) terminal decline since 2007, with sales across the sector falling by half. Yet, with Europe-wide volumes of almost half a million cars last year, there still remains a good deal to play for in what’s left of the segment. This month, PSA Groupe have posted their first profits in three years on the back of vast and painful cost-cutting including the axing of unprofitable models. So today we ask where this hollowing out has left PSA’s mid-sized saloon offerings? Continue reading “PSA’s Tale of Two Continents”