An admirable philosophy that ultimately proved to be unsustainable.
Unwillingness to compromise in any way on craftsmanship and quality may be a noble pursuit but, in a highly competitive business, it can ultimately prove to be one’s undoing. Founded in 1908, the Pierce-Arrow Motor Car Company produced automobiles that were unequivocally aimed at those of elevated social status and discriminating taste. Imposing in size and, in some cases, larger than life(1), they found favour amongst the chauffeur-driven elite to make a suitably impressive entrance at high society social functions.
When the highest authority in the United States commissioned the first official car for the White House in 1909, it seemed only natural that Pierce-Arrow should be chosen to Continue reading “The Cost of Complacency”