(Dis)missed Opportunity

Citroën suffocated France’s oldest carmaker in what seemed a needless fashion. Could it have ended differently?

Image: The author

At the official June 1963 presentation of what would be Panhard’s last new car introduction – the 24 – Jean-Pierre Peugeot was among the attendees. Having inspected the new car he took CEO, Jean Panhard aside and said to him: “How fortunate you are to have such talented designers – we’re forced to Continue reading “(Dis)missed Opportunity”

F is for Failure

There’s little new in the world.

An artist’s render of the upper-level version of Projet F. (c) citroenet.org.uk

The news earlier this week that JLR cancelled its Jaguar XJ programme, believed to have been close to production-readiness was greeted with varying degrees of dismay by the commentator and enthusiast community. Many questioned the financial logic of taking such drastic action so late in the developmental programme, suggesting that such profligacy was madness.

Whether folly or expediency, it was certainly not unique, BLMC rather notably electing to cancel the Rover P8 programme at huge expense in 1971, for example. However, perhaps the most glaring and possibly the most financially damaging instance was that of Citroën, when in April 1967, President, Pierre Bercot took the decision to Continue reading “F is for Failure”

The New Frontier : [Part Two]

A brief, meteoric rise and sudden precipitous fall.

Geneva 1970, the SM makes its debut. (c) sm.uk

While there may have been some discord as to the conceptual nature of Citroën’s 1970 flagship, the matter of its style appears to have been more assured. Certainly, there are few observers who could cogently argue that the SM’s styling was not a success – indeed it remains probably the car’s defining feature – still a futurist marvel, despite a half-century having elapsed since its introduction.

Within Citroën’s Bureau d’Études, the Style Centre was hidden away in an unkempt and dingy section of the Rue de Théàtre facility. Overseen by longstanding Citroën design chief, Flaminio Bertoni, he alongside his small team of fellow designers and put upon artisans would work largely in seclusion, without much by way of recognition.

Originally training as an architect at the Ecole des Beaux arts in Amiens, Robert Opron joined Citroën’s style centre in 1962. He quickly developed a rapport with the mercurial Bertoni, the two men sharing mutual interests in art, cuisine and culture.[1] Opron was said to be devastated when in 1964, he learned of his sudden and premature demise.

Having already illustrated his abilities and gained the confidence of his superiors, Opron was asked by head of the Bureau d’Études, Jean Cadiou to Continue reading “The New Frontier : [Part Two]”

The New Frontier : [Part One]

We profile the incomparable SM.

La Fluidité. Image: autoevolution

Observing 50 year old events through modern eyes can make for a faulty tool, yesterday’s visions of the future tending to appear somewhat naive to twenty-first Century sensibilities – as much a consequence of socio-economic factors, evolving customer tastes, not to mention the relentless march of time itself. Few carmakers have done more to define the modern automobile than Automobiles Citroën – especially during the post-war era – not simply in design, but also in terms of systems engineering, in particular its widespread adoption of aviation-inspired, engine-driven hydraulics.

If only Citroën could have made a car as technologically and stylistically advanced, as resolutely modern as the 1970 SM, it could only have done so during this fecund (some might say profligate) period of their history. Today, the SM still appears thrillingly futuristic, yet the future to which it spoke so promisingly seems more the subject of fond regret; one where to Continue reading “The New Frontier : [Part One]”

The Eloquence of Life

“He who has not seen the road, at dawn, between its two rows of trees, all fresh, all alive, does not know what hope is.”

All images: The author

This phrase, translated from French by Georges Bernanos is but one of several accompanying the evocative images in the beautiful and highly sought-after Citroën DS Décapotable brochure. These poem fragments are also virtually the only words to be found in the booklet, which represented a hitherto unseen and fresh way of publicizing a car, thanks to the combined creative genius of artistic manager Robert Delpire and photographer William Klein.

The DS, convertible or otherwise, was of course not just any car (and Citroën not just any carmaker) so the fact that the stars aligned so perfectly to Continue reading “The Eloquence of Life”

Oh Lord Won’t You Buy Me A… Porsche?

My friends all drive Citroën’s…  

Image: lautomobileancienne

After all this, they have created an enormous car; I wanted a Porsche.” These are the words of none other than Citroën President, Pierre Bercot, spoken at the time to delegate-Maserati administrator, Guy Malleret.[1] Quite some statement to have made, one which flies in the face of all conventional lore on the subject; the commonly held version of the SM’s creation saga being that Projet S was schemed almost entirely to Monsieur le Président’s specification.

Jacques Fleury was the Citroën director responsible for factories, production and acquisitions. By consequence, the Maserati factory in Modena, and the SM engine programme would come under his purview. Speaking to Marc Sonnery, Fleury suggested that the S-programme had lost focus, morphing into the type of Grand Turismos Maserati were already producing. But by that point he suggested, it had become too late to Continue reading “Oh Lord Won’t You Buy Me A… Porsche?”

Soul of the Chevron

Citroën cars were like no other, nor were Citroën’s engineers – least of all its greatest exponent. 

André Lefèbvre (c) Hemmings

Few carmakers operated quite like Automobiles Citroën, not only during the tenure of the company’s eponymous founder and chief architect, but equally in the years that followed the carmaker’s initial collapse and takeover by Michelin in 1934. Michelin had placed Pierre-Jules Boulanger as company President, under whom existed an environment which permitted Citroën engineers a great deal of freedom to Continue reading “Soul of the Chevron”

Non-Conformist (Part One)

The future arrived in 1970. It was called GS.

(c) citroenorigins

Bernardo Bertolucci’s 1970 Franco-Italian feature film, The Conformist is billed as a cinematic masterpiece. Set during the 1930s fascist-era Italy, its themes of politics, betrayal, and psycho-sexual guilt, framed within Vittorio Storaro’s lavish cinematography remain as provocative today as they were when first screened in cinemas half a century ago.

As the 1960s gave way, France had witnessed a stark moment of unease in the Spring of 1968 when the conformism of French society was violently challenged in the streets of Paris by a younger generation, determined to Continue reading “Non-Conformist (Part One)”

An American in Paris

As Citroën’s SM turns 50, we trace an unlikely inspiration.

(c) Conservatoire Citroen

During a cocktail party at the French consulate in Detroit in 1960 – it is not known if any Ferrero Rochers were served – Citroën president Pierre Bercot met a man by the name of Henry de Ségur Lauve. Present as an interpreter because of his excellent command of both French and English, de Ségur Lauve was soon engaged in animated conversation with Bercot as the Citroën boss discovered that the Franco-American had considerable previous experience in car design.

Born in 1910, in Montclair, New Jersey, Henry de Ségur Lauve’s family had roots that went all the way back to the French colonists who Continue reading “An American in Paris”

Theme : Hybrids : The French-Italian Connection

Cars no longer differ from country to country, but once they had definite national characteristics. What happened when two nations met – collaboration, collision or confusion?

Maserati Khamsin (c) bestcarmag

We now seem to have reached a consensus that the type of car most should be is ‘Germanic’, being lazy shorthand for something efficient, hard riding, fast enough and, usually, a bit clinical. Some sports cars remain, possibly, more traditionally ‘Italianate’ in spirit, being nervy, noisy and involving to drive. Nowadays, though, car making is truly a global industry where an Italian car maker might produce a model exclusively in Poland, and where the designers and engineers come from scores of different nations. Nearly fifty years ago this wasn’t the case.

American manufacturers found that they couldn’t Continue reading “Theme : Hybrids : The French-Italian Connection”