Unlike other major European markets, France did not particularly enjoy a love affair with the two-door bodystyle and by consequence, for sound commercial reasons, few mainstream French carmakers saw fit to offer one throughout the 1950s and 60s. It was therefore not at all surprising that Renault CEO, Pierre Dreyfus and his marketing heads were initially dubious about the sales prospects for the new Renault 5’s two-door-with-a-tailgate style. The level of commercial risk was, not to exaggerate matters, enormous.
Misgivings were not only expressed within Billancourt itself however, Renault’s dealer representatives vehemently agitated against the two-door body style when the Cinq was previewed to them prior to launch. In fact, they wrote it off entirely, baldly stating that only commercial operators would Continue reading “Voiture à Vivre [Part Two]”
The scientific approach to motor car design was one which was taken up with some enthusiasm in France during the post-war period, resulting not only in some of the more compelling examples of motive modernity, but the most significant of the modern era. The results of intellectual rigour and no small quantum of application, these cars were also imbued with another, more nebulous quality: a piquant and distinctive character. Certainly, it was a potent amalgamation of elements that in this instance created a car both of its time, yet also timeless. A car for living. A car for life.
Towards the end of the 1960s, amid Europe’s engineering centres and styling studios, a new evolution of car was being forged. With matters of powertrain layout and body format still to be definitively established, nobody was entirely sure what would emerge as the dominant strain. But while Mirafiori, Turin would in the fullness of time lay claim to the precise technical layout of the compact front wheel drive car, it was their Transalpine rivals at Boulogne-Billancourt who would go on to Continue reading “Voiture à Vivre [Part One]”