Geneva 2019 Reflections – A Little ‘Farina

Our man in Geneva reports from Battista’s official reveal.

Battista (c) Christopher Butt

Pininfarina S.p.A has adopted many alternative identities over its 89-year lifespan. Not simply the World’s most famous and acclaimed Italian coachbuilder and design consultancy, but also contract manufacturer – building cars for the likes of Alfa Romeo, Fiat, Lancia and Peugeot amongst others, and now it would seem, a carmaker in their own right.

Following on from the elegantly retro-styled limited-edition Sergio, the Mahindra-owned former carrozzeria are back in the OEM game, debuting ‘the fastest road-legal car ever to Continue reading “Geneva 2019 Reflections – A Little ‘Farina”

Drowned Out

Every car design enthusiast and their dog lament the downfall of the Torinese carrozzieri. Yet a recent example illustrates that it’s not simply the industry that’s at fault.

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Tasteful, restrained – barely noticed, photo (c) CAR magazine

With Bertone gone (despite a company of that name still in existence) and ItalDesign churning out the crassest, most tasteless, un-Giugiaro-like concoctions, it’s now up to Pininfarina to wave the flag of Italian automotive design excellence.

Among the carrozzieri, Pininfarina traditionally played the purveyor of good taste. Bertone tended to Continue reading “Drowned Out”