The Prius is reborn. But does it matter?
Twenty-five years after the nameplate made its debut, “just in time for the 21st Century”, and six years since the introduction of its astonishing looking predecessor, Toyota have revealed a new generation of their hybrid trailblazer. Billed as the “Hybrid Reborn” by its maker, the 2023 Toyota Prius is set to Continue reading “Who Shall Go to the Ball and What Shall Go to the Ball?”
…is paved with good intentions. But where is it leading us?
Recently, Driven to Write held a metaphorical Bunsen burner to the feet of BMW development supremo, Klaus Fröhlich in the wake of some rather petulant comments he made. On this basis, you might be minded to Continue reading “The Road to Zero”
Almost three years on from VW’s monumental lapse of judgement, the only thing that is clear amid the noxious murk is an overwhelming and potentially damaging lack of clarity.
Not simply a colossal failure and a swingeing indictment of VW’s corporate culture as espoused by the management style of former chairman, Ferdinand Piëch, the repercussions of VW’s 2015 betrayal are proving even wider and faster-accelerating than anyone might reasonably have anticipated.
The savage irony of course is the fact that as predicted on these pages, VW itself has Continue reading “A Terrible Cloud of Unknowing”
It is always chastening to see humanity’s schemes laid low. From the grand boasts that accompanied the launch of the Titanic to some of the pledges that Barack Obama was not able to fulfil; even with the best of intentions we sometimes underperform.
Earlier this month we looked at the first brochure for the 1998 Fiat Multipla. Brimming with optimism, or some have suggested hubris, the public generally avoided the enthusiasm of that car’s creators. And now we look at another ‘failure’, the Opel/Vauxhall Ampera. Introduced in early 2012, the Europeanised version of the Chevrolet Volt was on sale in the UK for little more than two years. Continue reading “Theme : Brochures – Vauxhall Ampera”
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