Amid high hopes, Argentina’s Zunder proved a damp squib.
A substantial percentage of the population of Argentina is of European origin- so much so that even today many Argentineans consider their country as in a way a separate one from the South American continent. Until the middle of the 20th century Argentina and its inhabitants were doing rather well economically, exporting cereals and meat worldwide. What was felt to be missing however was a domestic car make; several enterprising souls would try their luck at clearing this prestigious but tricky hurdle. The Bongiovanni brothers were among them.
As their surname suggests, Nilson and Eligio Bongiovanni were of Italian descent. After the second world war they ran a large and prosperous Chevrolet dealership in the city of Rio Cuarto, west of Buenos Aires. The implementation of protectionism measures by the government in 1952 threw a spanner in the works: among other things it meant the end of the import of foreign cars including of course, Chevrolets. This left the brothers with only repairs and maintenance as a source of income. This setback did however stimulate the Bongiovannis (both of them creative personalities with excellent engineering skills) to Continue reading “Swiped Left”
How an ultimately doomed American car manufacturer unwittingly laid the financial foundation of one of today’s most successful sports car makers.
Ferdinand Anton Ernst (better known as Ferry) Porsche visited the USA for the first time in his life in December 1951. The 42-year old general manager of Porsche AG; his father Ferdinand Senior having passed away earlier that year, was there to carry out consulting work on a military vehicle project for the US Army as well as to discuss sales and distribution with Max Hoffman, Porsche’s importer and distributor for North America.
During that meeting Hoffman suggested to Porsche that providing consultancy services for American carmakers might be a lucrative idea for the enterprising young firm. Shortly before, Hoffman had met with longtime Studebaker executive Richard A. Hutchinson to discuss the future of the American car market and he suggested that Studebaker should offer a true economy car, a kind of American Volkswagen, instead of trying to Continue reading “Deviating Fortunes”
Museums of the Alternative Motoring Universes of Both Porsche and Tatra
A recent visit to Austria was intended to lead to a return by way of Prague and, en route, a further diversion would be made to the Technical Museum Tatra in Kopřivnice. The Tatra company has a long and fine pedigree, and the streamlined 30s Tatras of Hans Ledwinka and his team, as well as their post-War successors, have long fascinated me and, to someone frustrated by cordons, the museum tantalisingly offers that “some of our exhibits and models are available for you to touch”. In the event, time conspired to make the zig-zag trip north impractical, though I strongly hope that I will have another chance.