I’m not sure they heard you the first time… or the second.
So what have we here? Well it appears to be Ital Design’s 1991 proposal for Porsche’s abortive 989 four-door saloon project. As detailed previously on these pages, Porsche had been investigating a four-seater saloon ever since the 928’s inception, the 989 concept being the culmination of Zuffenhausen thinking at the time. But while the in-house proposal reflected Porsche’s enthusiasm for traditional silhouettes, there was clearly some hand-wringing as to whether this was the best way forward. Continue reading “SEAT Again Giorgetto”
As Porsche’s 2016 Panamera gets beach body ready, will edition 2.0 secure Michael Mauer’s legacy?
Auto Industry Management 101 states all car bosses must speak only in soundbites, remain resolutely on-message and above all, never badmouth the product. Especially product customers can still purchase new at their local dealer. All of which appears to have escaped Porsche MD, Matthias Muller’s notice at last September’s Paris motor show. With Porsche’s hunchbacked Panamera saloon a good 18 months shy of being taken to a quiet piece of woodland and whacked over the head with a shovel, Continue reading “Madness into Method”