Ah the 1980s. If you can remember it without wincing, you probably weren’t there. An era of big hair, big shoulderpads and for those Big-Bang boys and girls, big bonuses – ergo flash motors. Preferably with the emblem of Stuttgart prominantly emblazoned upon its preferably engineless snout. But it’s probably true to say that there are more model lines that made decisive contact with the cutting room floor at Zuffenhausen than those which actually made it into production.
As has been pointed out ad nauseum upon these pages, the fortunes of Dr. -Ing. h.c. F. Porsche AG has not been the unbroken run of success its current ubiquity and sector dominance might suggest. These two statements are not mutually exclusive -in fact they are intrinsically aligned, if not conjoined. Continue reading “Weekend Reissue : Previewing the Panamera”
I’m not sure they heard you the first time… or the second.
So what have we here? Well it appears to be Ital Design’s 1991 proposal for Porsche’s abortive 989 four-door saloon project. As detailed previously on these pages, Porsche had been investigating a four-seater saloon ever since the 928’s inception, the 989 concept being the culmination of Zuffenhausen thinking at the time. But while the in-house proposal reflected Porsche’s enthusiasm for traditional silhouettes, there was clearly some hand-wringing as to whether this was the best way forward. Continue reading “SEAT Again Giorgetto”
Porsche have made several attempts at a four seater over the years, from stretched versions of the eternal 911, to a long-wheelbase 928 created for Ferry Porsche’s 75th birthday, but perhaps Zuffenhausen’s most serious attempt was this.
Porsche were no stranger to crisis – for decades prey to the changing needs, regulations and currency fluctuations of the vital North American market. Having almost gone bust on several occasions since the Seventies, Porsche, under chief engineer, Dr. Ulrich Bez, schemed a larger, more mainstream model to help Continue reading “Panamera Precursor”
As Porsche’s 2016 Panamera gets beach body ready, will edition 2.0 secure Michael Mauer’s legacy?
Auto Industry Management 101 states all car bosses must speak only in soundbites, remain resolutely on-message and above all, never badmouth the product. Especially product customers can still purchase new at their local dealer. All of which appears to have escaped Porsche MD, Matthias Muller’s notice at last September’s Paris motor show. With Porsche’s hunchbacked Panamera saloon a good 18 months shy of being taken to a quiet piece of woodland and whacked over the head with a shovel, Continue reading “Madness into Method”
Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.
The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”