Theme of the Month : Advertising – Introduction

“Marketing is what you do when your product is no good, ” said Edwin H. Land. David Foster Wallace said of an ad: “It did what all ads are supposed to do: create an anxiety relievable by purchase.”

1898 adver for Winton. It´s horseless.
1898 advert for Winton. It´s horseless.

This month’s theme is the about the ephemeral products of automotive advertising. As long as cars have been available, there have been people making money trying to help manufacturers get yours. At first, the main theme of car advertising was to Continue reading “Theme of the Month : Advertising – Introduction”