Sierra Shock

Ford’s aero banana skin: The blue oval’s shapely Cortina replacement caused ructions amid press and public. But also within Ford itself. We investigate.

Image credit: (c) complexmania

The Sierra marked a fresh direction for the Blue Oval. The brainchild of Robert Lutz, Ford’s Eurocentric Director of operations, it was designed to take on the upper-middle class European marques in sophistication and appeal. Lutz wanted a more dynamic, technological image, especially in Germany, where the ancient Cortina and Taunus’ models were viewed as throwbacks. Continue reading “Sierra Shock”