The Milwaukee Magician (Part Four)

Continuing our guided tour of the works of Brooks Stevens.

Image: cartype.com

1962 and 1964 Studebaker Lark facelifts: In 1956, Studebaker parted ways with Raymond Loewy, the designer responsible (in name at least) for the creation of most of the Indiana company’s cars of the preceding decades. The reason was not so much dissatisfaction with Loewy’s services, but a lack of money: Studebaker’s sales were in the doldrums and the company simply could not afford him anymore. Styling responsibilities would henceforth lie with its in-house design team, led by Randall Faurot and Duncan McRae.

The compact Lark(1) was McRae and his colleagues’ first design. They ingeniously re-used the rather dated central body section of the company’s existing large Champion model, which had been introduced in 1953. Initially, the Lark sold very well and was wholly responsible for saving Studebaker from bankruptcy, at least for the time being. Sherwood Egbert became CEO of the troubled company at the end of 1960. Having previously worked for the McCulloch company, Egbert had already met Brooks Stevens on a few occasions, so it was to the Milwaukee designer that Egbert would turn to Continue reading “The Milwaukee Magician (Part Four)”

Theme : Facelifts – Loewy´s 1953 Studebaker

You can’t polish a turd, but can you sully a diamond?

53 Studebaker Starliner Side
1953 Studebaker Commander Starliner

Once, whilst Europe was happy to go on producing the same identical model year after year, until the dies got too worn out to function, the US doggedly changed models every three years, with a facelift every year in between. Thus, any reasonable US car spotter will be able to identify the exact year of a Ford Thunderbird, first by the shape, then by the radiator trim or the rear lamps. Any manufacturer who didn’t come up with something new for each season was not going to be taken seriously.

Studebaker was not in a great position in the late 40s, but it tried making the best of things with good design. First Raymond Loewy’s studio came up with the influential 1947 models, Continue reading “Theme : Facelifts – Loewy´s 1953 Studebaker”