A corporate identifier can speak a thousand words – especially in court.
Recently, Citroën has taken Volvo-affiliated Polestar to court in France claiming that the new manufacturer’s logo is not only too similar to the famous double chevron, but also the more recent DS logo – and in their home country at least, Citroën has been successful, as the judge ruled partly in favour of the French car manufacturer.
The court stated that while potential customers of either brand were unlikely to confuse the two it did rule that it was probable that Polestar could Continue reading “Badge Budge”
Visiting different places is always an opportunity to see different cars. This is obvious when going to other countries or even continents, but even a one-hour journey to the nearest bigger city can prove interesting.
After having lived for twelve years in an Alpine setting, I know that the taste for cars here is rather conservative. You will find the most mainstream brands (which nowadays often are the ‘premium’ ones) and everything that offers cheap four wheel drive. Colour-wise, people will stick to greyscale, blue or red. When I recently had some time for a walk in Zurich, I wondered if I’d Continue reading “A Stroll Through Zurich (and Other Places)”