File under (Renault: B-segment: Good – not great). At least the ad-campaign was memorable.
Ask anyone about the 1990 Renault Clio and amongst those who remember it at all, most will cite the long-running UK advertising campaign, featuring the somewhat clichéd antics of comely young Nicole, getting the slip on her somewhat louche papa at their somewhat clichéd Provencal retreat. Meanwhile Papa, displaying equally duplicitous behaviour (all French men of course routinely have affairs), was fomenting assignations of his own.
Risible of course, but it played to cherished English preconceptions of French mores, and was instrumental in cementing brand-Clio in the minds of UK buyers. It worked too: the Clio proving a thirty year success story for the French carmaker, but the first-generation model, unlike its ad-campaign, was not what anyone would Continue reading “Oh Nicole!”
Part Two: Crunch Time.It was driving between two rows of terraced houses, windows wound down, when I first heard the noise. Graunch.
I could hear it when changing into third or fourth gear; sometimes loud, sometimes quiet, but consistently those two gears. Graunch. As the journey wore on, I noticed that pedestrians were occasionally turning to look for the source of the sound assaulting their ears. Crunch. Graunch. Ouch.
If you want to know how low perceptions of the French car industry have sunk, try telling people that you have bought a Renault Clio. Reactions vary between pity and incredulousness. “ARE YOU MAD?” people shout, grabbing you by the lapels. “WHY DID YOU DO IT?” they scream into your upturned, spittle-flecked face, shaking you roughly in the hope of reawakening some neglected sense of self preservation. Suddenly you are not the well adjusted and vaguely handsome man they thought you were. Clearly for all this time you have been a self-hater or a masochist. Or worse, a socialist. Continue reading “Our Cars: 2009 RenaultSport Clio 200 Cup”