Brochures Redux – A Retro Retrospective

In 1999, when retro was all the rage, BMW’s Z8 roadster did its best to exploit the sense of nostalgia that prevailed at the dawn of the new millennium. Surprisingly though, its sales brochure proves more creative. 

All images: The author

For the launch of its luxury roadster – by some margin the most expensive series production car offered by the Bavarians, at 235.000 Deutschmarks – BMW threw everything but the kitchen sink at its potential customers.
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