Jensen Cars in the late 1960s
The only new car launch I have attended was in 1969. It took place in Harrods, and all I knew was that it was to be a Jensen. Jensen had introduced their Interceptor and FF three years previously, so I wondered what this could be. A four door version? A mid-engined sportster? A convertible? I was intrigued.
In the event, my anticipation was ill-placed. The launch was for the Jensen Director. This was an Interceptor, finished in a fetching blue, with an interior created under the direction of top yacht designer, Jon Bannenberg. A car whose emphasis is on catering to business people might seem a bit odd today, since practically anything on wheels seems to try to give the idea that the driver has a rich and varied leisure life, to which their work is inevitably secondary. You might drive 1,000 km to that meeting in Munich, but only so that you can drop in to the ‘Ring on the way back. Back then business was more exotic. The Bristol was ‘The Businessman’s Express’. Top Fords were ‘Executive’. The idea of pounding along the M1, dictating letters, was sexy – you were building tomorrow. Continue reading “Director! Memories of a Different Industry”